Woolworths has raised the bar once again with the grand reopening of its flagship Food Emporium at The Village Square in Durbanville — a masterclass in innovation, quality, and customer-centric design that ushers in a bold new era of food shopping in South Africa.
Described by Woolworths Group CEO Roy Bagattini as a “real step change,” the new space signals the retailer’s ongoing commitment to delivering excellence in every bite, while redefining what a modern premium food store should be. “This isn’t just a flagship,” he says. “It’s a statement — of heart, ambition, and our vision to lead with purpose.”
From the moment guests walk through the doors, it’s clear: this is no ordinary grocery run.
A Curated Culinary Experience
The revamped store invites food lovers into a thoughtfully crafted world of taste, convenience, and inspiration. Highlights include:
- A Fresh Flower Counter with bespoke, made-to-order bouquets, hand-selected and wrapped on-site.
- An Elevated ‘Our Kitchen’ Food Counter, serving up ready-to-go favourites, a new sushi bar, and live chef demos at the innovation kitchen – complete with shoppable ingredients.
- A Refined Butcher & Fishmonger, now offering wagyu cuts, fresh oysters, and seafood prepared to order.
- A Parisian-Style Bakery & Patisserie, brimming with exquisite pastries, artisanal breads, and bespoke gifting boxes.
- An International Pantry, reimagined for discovery with global flavours and recipe inspiration at your fingertips.
- A Wine Alcove, showcasing exclusive local and international vintages, curated by WCellar experts.
- A Playful Confectionery Nook, updated weekly with seasonal favourites and party-perfect treats.
Every touchpoint has been designed to enhance the customer experience — from intuitive layout and premium finishes to the warmth and expertise of the Woolies team.
Sustainability, Seamlessly Integrated
True to the brand’s Good Business Journey, the new Food Emporium incorporates sustainable design practices, including energy-efficient tech, waste-reducing systems, and recyclable packaging. It’s all part of Woolworths’ goal to become one of the world’s most responsible retailers — and to do it with style.
As Sam Ngumeni, CEO of Woolworths Foods, puts it: “Every detail has been shaped with our customer in mind. This is more than a store — it’s a sensory, seamless, and sustainable shopping experience, proudly local and globally inspired.”
Whether you’re stocking up on everyday essentials or indulging in gourmet treats, the new Durbanville Food Emporium delivers the future of food — with flavour, finesse, and flair.
Now open at The Village Square.