Y Le Parfum – a new intense fragrance by Yves Saint Laurent Beauté

A long-lasting perfume for the accomplished, self-made man featuring rock legend, Lenny Kravitz.  

Launched back in 2017, the fragrance Y from YSL Beauté just got a new ambassador, rock legend Lenny Kravitz. Turning the first letter of Yves Saint Laurent’s name into a question: Y, the fragrance is meant for “an experimenter and a creator who never stops asking himself: Why not?”

Y Le Parfum

“I’ve always been a fan of Yves Saint Laurent of his work, his aesthetic, his lifestyle, his boldness. He was super eclectic and drew from so many places. I also happened to wear a lot of Saint Laurent already. Always have. This was not something I had to fit into or think about. It’s been part of my lifestyle for so many years. It’s a very organic collaboration.” says Kravitz.

Created by Master Perfumer Dominique Ropion, Y is inspired by the iconic Yves Saint Laurent white T-shirt and black jacket.

Whatever he does, the man who carries Y Le Parfum is an absolute rock star. A free spirit. Intensely independent. Never afraid to challenge the status quo. Why not?

He is not interested in the judgment of others. Never afraid to experiment, to make unexpected choices. He will always keep believing and always keep pushing – that’s Y he will never stop.

Y captures that rock star energy in a bottle. Sliced through by a notch that reveals the shape of a bright metallic Y, the perfume bottle is strong, heavy and elegant. Its sharp edges are defined by an intense dark black fade-out, which gradually gives way to clear glass. A totem and a tribute to modernity and creativity, it is a perfume that makes you feel powerful and can serve as a unique gift.

Y Le Parfum is a light and dark fougère fragrance, featuring fresh citrus and aromatic notes followed by a deeper intensity of sensual woods. It perfectly complements the multifaceted personality traits of the Y man.

Top notes: grapefruit, apple accord, ginger, aldehydes
Heart: sage, lavender essence, geranium absolute
Base: cedar, olibanum, tonka, patchouli essence

YSL Y Le Parfum will be available from 30 May 2021 at Truworths, Edgars, Woolworths and Foschini.

Y Le Parfum 60ml: RRSP R1720
Y Le Parfum 100ml: RRSP R2290

#YSLBeauty #Y #WhyNot