WOW BROWS: Give your face definition with well-groomed brows that work with your aesthetic

There’s nothing quite like a perfectly groomed pair of brows to frame the eyes and pull together a look, but there’s more to it than tweezing and tinting when it comes to getting them just right. There’ve been countless fads over the years, and now contemporary trends range from minimal and natural to bold and big. Here’s our round-up of the most popular trends set out for 2023.


This easy-to-achieve look is all about working with what you’ve got. To get the look, simply stick to your natural shape, and clean up stray bits for a groomed, minimal aesthetic. Natural brows have some texture, and while they should be neat, there’s room for some softness. A bit of natural fluffiness helps to frame the eyes beautifully, while some subtle volume can be achieved by brushing the brows upwards.



Brow lamination is the year’s most popular eyebrow trend. The look is characterised by brushed-up brows for a full, symmetrical and ultra-groomed look. During the lamination process, the brows are set in shape with a product formulated to straighten any curved hairs for a slick and shiny look. The treatment is semi-permanent and achieves perfectly-placed brows for months.

Eyebrow flexing took off towards the end of 2021 and has continued to grow in popularity. It’s a cosmetic procedure that achieves similar results to brow lamination but requires less time. During the process, a serum is applied to the brows to open the cuticle scales and change the shape or direction of the hairs.


Fluffy bushbaby brows have become increasingly popular, and the trend is set to stay. The look is achieved by brushing the brow hairs upwards but leaving them fairly relaxed and natural to avoid harsh edges. It’s a great look for those who want to save time because there’s no need for pencilling, and maintenance is minimal.


Reminiscent of a look that was big in the 90s, bleached brows have made a comeback. It’s a bold move and one that is best achieved with professional help. Also known as ‘invisible brows’, bleached brows are a hit on the runway, with models like Bella and Gigi Hadid embracing the aesthetic at recent shows.

If you like the look but prefer something a little more low-key, barely-there brows are a great alternative. The look was popular on the spring runways and involved a brow that was just slightly lighter than the model’s hair colour. Light brows are more subtle than fully bleached brows and pair well with minimal makeup and fresh skin.


This one is for those who love to have fun and experiment. The trend calls for creativity and allows for all shades – from bright blue or a hint of lavender to high-impact pinks. To take it a step further, you might consider the trend that took TikTok by storm this year – blinged-up brows featuring rhinestones and glitter. It’s a good look for the party season and an easy way to add a pop of colour or shimmer to an outfit.


When it comes to brow shaping, it’s all about the straight brow. The look is characterised by full brows with a minimal arch, with a subtle drop at the tail end. Reminiscent of Audrey Hepburn’s classic style and embraced by contemporary celebs like Kendall Jenner and Rosie Huntington-Whiteley, the look is sleek and sophisticated.