For Spring-Summer 2025, global pop icon and Swarovski Ambassador Ariana Grande stars in a campaign that embodies the Mathemagical world of Swarovski—a fantastical realm of colour, light, and self-expression.
Celebrating the House’s 130th anniversary, Swarovski’s Global Creative Director, Giovanna Engelbert, reimagines Metamorphosis, blending beauty, creativity, and craftsmanship to showcase the brand’s evolution.
Ariana’s third campaign with Swarovski departs from previous themes, capturing her transformation through light-filled jewellery. Lensed by Mert and Marcus, the campaign embraces 1960s pop aesthetics, highlighting Swarovski’s iconic, ever-evolving designs.
With its dynamic crystals and high-fashion aesthetics, the collection celebrates the transformative power of jewellery in pop culture. “Jewellery has the power to transform how you feel,” says Engelbert. “Ariana embodies this with bold beauty, turning each piece into a symbol of joy and movement.”
Ariana shares her excitement: “This campaign was uplifting and joyful, and I love the vibrant colours and radiant crystal jewellery.”
Key pieces in the collection include:
- Millenia: Ariana shines in fresh-cut lilac hues, symbolizing magic and regality in bold, timeless Rivière silhouettes.
- Idyllia: Soft yet sophisticated, with intricately placed crystals forming flowers and butterflies that highlight Swarovski’s craftsmanship.
- Dulcis: A playful pop candy collection in vibrant resin and crystals designed for layering and joyful self-expression.
- Chroma: Featuring bold, chromatic designs, including Chroma Twist—Swarovski’s first collection made with recycled materials and designed for lasting style.
Explore the Spring-Summer 2025 Collection for a fusion of creativity, colour, and Swarovski’s signature savoir-faire.