Swarovski has introduced Chroma Twist, a striking new collection that blends 130 years of creative legacy with circular design at its core.
Created by Global Creative Director Giovanna Engelbert, the collection reflects the brand’s Circular Design Framework, developed in collaboration with the Centre for Sustainable Fashion at the University of the Arts London. This framework focuses on reducing waste, maximizing material use, and extending product life.
The six fresh designs feature lower-impact materials like Swarovski ReCreated™ Crystals and recycled metals. Each piece is thoughtfully crafted to switch crystal colours and adapt styles—offering extended wear and versatile appeal. Highlights include:
- Rotating pendant: Blue and pink Swarovski ReCreated™ Crystal centrepiece with jonquil accents.
- Reversible drop earrings: Cushion-cut stones in jonquil, green, blue, and vibrant pink.
- Cocktail ring: Revolving central stone in pink and green, with blue crystal detailing.
- All-around necklace: Two-tone Swarovski ReCreated™ Crystals that swivel from green to blue.
- Colour-shifting cuff: Three green crystals rotate to reveal pink or blue on the reverse.
- Convertible strand necklace: Green-to-pink crystal transformation with magnetic closures that allow multiple wear options—from long strand to five separate bracelets.
Chroma Twist showcases Swarovski’s signature colour artistry and innovation, reinforcing its commitment to sustainability. Part of the Spring-Summer 2025 campaign, the collection is available in stores and on swarovski.com.