Gavin Goodman

South African Photographer Wins Coveted Hassleblad Masters Award

South African photographer, Gavin Goodman, has been named one of the winners of the prestigious Hassleblad Masters Competition.

Hasselblad Masters is widely acclaimed as one of the world’s most prestigious professional photography competitions. In fact, a list of some of the past winners reads like a list of some of the most prominent names in professional photography over the past 30 or 40 years: Anton Corbijn, Patrick Demarchelier, Albert Watson, and Mary Ellen Mark, among others. The winners are chosen through a combination of a public vote and a professional Hasselblad Masters Jury comprised of internationally renowned photographers and imaging experts.

The 2021 competition received a record-breaking number of over 63 000 submitted images.

Gavin Goodman

Goodman was the winner of the “art” category, having submitted three photographs from three different shoots as part of his entry.

“As this is considered one of the most prestigious awards in the world of photography it’s a very surreal and humbling experience. Even more so, is now being part of the Hasselblad family – a brand I’ve admired from the beginning of my photography journey,” he says of his win.

As well as being named a “Hassleblad Master” as part of his prize, he will be partaking in fulfilling a brief for a new collaborative project set by the brand.

Gavin Goodman

“Each winner receives a new Hasselblad camera system and lens to keep, as well as a theme/brief from Hasselblad – we are then asked to conceptualize an 8 -10 image series based on this theme. We pitch our concept to the Hasselblad team and receive a budget to help finance the production. The images are then printed and released in the biennial Hasselblad Masters book,” he explains.

To find out more about the competition, visit: