Desigual drops its most unpredictable Winter Collection yet: A bold call to redefine your own reality.
The wait is finally over. Desigual’s much-anticipated Winter collection has landed—bringing a riot of colour, creativity, and the unmistakable energy that defines the Spanish brand’s DNA.
This season, Desigual is doing what it does best: flipping the script. In a world that often leans towards muted tones and predictable looks for winter, Desigual dares to ask—why not do winter your way?
In a campaign that’s as unexpected as the garments themselves, the brand invites you to redefine your everyday reality. The message is loud and clear: It’s your world. You create it.
Desigual’s new Winter collection is a playground of vibrant colours, bold prints, and surprising textures. Think: fiery red handbags, chunky knits in cotton candy hues, mesh stretch fabric dresses and shirts that wear their personality with their distinguished patterns and prints. Each piece dares you to play, mix it up, and break the so-called “rules” of winter dressing.
The collection celebrates individuality in every thread, from iconic Desigual tees and oversized sweatshirts to pinstripe-and-denim hybrid tailoring. Skirts are pleated and printed like wearable art, while dresses in tulle, mesh, and butterfly motifs offer fluidity in form and freedom in expression — mini, midi, or maxi, it’s all about how you make it yours.
And then, there are the statement pieces:
Bags in unconventional shapes and patterns — denim and faux leather, patchwork and embroidery, detachable straps, and stained-glass window illusions. Expect large totes, modular shapes, and the iconic Desigual heart-logo print making bold appearances.
Scarves that stretch the imagination—ombre effects, fringe, patchwork, florals, and tapestry textures. The extra-long red knitted scarf brings warmth and wildness in equal measure.
Shoes that steal the spotlight — genuine leather silver cowboy boots, embroidered denim sneakers, and chunky denim boots that pack personality with Desigual’s signature heart design.
But that’s not all. A brand-new Mickey x Desigual collaboration, with Minnie Mouse also making her debut in this drop, merges iconic nostalgia with Desigual’s offbeat aesthetic. And don’t miss the 3-in-1 long detachable trench coat — versatile, rebellious and ready for wherever your story takes you.
At its core, the Desigual Winter collection is about embracing your edge, owning your uniqueness, and turning winter into a canvas. There are no rules, no expectations, just a call to be authentic, expressive, and undeniably you.
The collection continues with the brand’s sustainability mission. Always looking toward the future, all garments are made with sustainable and innovative materials that respect the environment. These include sustainably sourced BCI cotton, responsibly sourced LENZING™ ECOVERO™ viscose, and recycled polyester that reuses plastic waste, reducing dependence on virgin materials and landfill waste.
You can find the new AW25 Desigual collection online at www.desi-sa.co.za or the Desigual Sandton City Store.