Le Parc by tashas has opened in Hyde Park Corner and provides whimsical a whimsical food and retail emporium.
The tashas location in Hyde Park Corner has been reenergised with a new look, a new brand, and is now a one-of-a-kind food and retail emporium. “Le Parc by tashas”, is a destination for a sophisticated shopper and brings Paris streets and market-style courtyards to life within the Hyde Park Corner environment.
Designed from the outside, in For over a decade, the Tashas Group has partnered with Verhaal to bring the tashas experience to life. Led by interior architect Neydine Bak and architect Dewald Struwig, their approach to design celebrates honesty. Each store takes inspiration from its surroundings to become an intimate and considered experience for the client, as well as the guests.
For Le Parc, located in the heart of Johannesburg’s northern suburbs and well-positioned for sophisticated shoppers, the location now reflects a retail, and food focus. The design, with its distinct tone of soft pink, sets the store apart – not only from its peers in the Group, but its competitors in the market.
Food Emporium The Le Parc menu features 75 items which are all made on order. Twenty of the dishes are favourites from tashas Classic Menu, and 55 dishes are brand new to Le Parc’s Signature Menu which reflects a French theme for the dishes. Think ratatouille eggs with crispy brinjal, smoked salmon salad, a tashas-take on a Bahn Mi (crispy baguette with a savoury filling) and even calamari Provençal.
And don’t forget the gelato. Le Parc will make its own ice-cream – six different flavours and one special “flavour of the week”. It’s the perfect take-home or eat-there treat – especially when placed next to a candy-floss machine, waffle station and toffee apples… making it an equally fun place for kids.
The food at Le Parc, isn’t just about dining-in there’s also a substantial retail offering. One of the highlights is the bread – freshly made sourdough, baguettes, cranberry and seed loaf, coconut bread, and a couple of gluten-free options will be made each day and displayed in all their carbohydrate glory.
Retail Experience Over 300 retail items are available to purchase from Le Parc – some made in-house, others sourced from local partners and even a few flown in from around the world.
Two oval tables will be the centrepiece for the retail section, heavily-laden with a bounty of breads, ambient pastries, linens, ceramics, olive oils, spreads, jams, butters, a full range of biscuits and sweets – and even tashas much-loved homemade granola. You can also buy bespoke crockery and linen homeware – tablecloths, placemats, napkins – with the option of having it personalised and monogrammed.
Le Parc is open Monday to Saturday for breakfast, lunch and dinner. On Sunday, join the team for breakfast or lunch.
Hyde Park Corner Operating Hours:
Monday to Saturday: 9am – 6pm
Sundays and Public Holidays: 10am – 3pm