Birkenstock Hyde Park

BIRKENSTOCK unveils its latest premium store in Hyde Park

BIRKENSTOCK has unveiled its newest store in the prestigious Hyde Park Corner, transforming the traditional retail setting into a luxurious African oasis. Embracing earthy tones, rich textures, and chic décor, the space exudes casual luxury with a nod to African narratives through neutral shades and vibrant accents.

Birkenstock Hyde Park

The store’s design showcases effortless elegance, featuring an open shopfront flanked by wooden panels, a lamella wood ceiling crafted into the iconic BIRKENSTOCK footbed, and a marble slab with brass inlays inscribed with “German Tradition Since 1774.” Reflecting the brand’s heritage in iconic footwear, natural materials like wood, leather, cork, jute, and florals are incorporated into the fittings and decor elements.

To infuse an African touch, BIRKENSTOCK collaborates with Neimil, a South African design and lifestyle brand founded by Keneilwe Mothoa and Lubabalo Mxalisa. Custom-designed Neimil rugs and scatter cushions add warmth and texture, celebrating local culture through storytelling in design.

Birkenstock Hyde Park

The store offers an extensive selection of premium, on-trend footwear for women, men, and children, including sandals, home shoes, socks, and boots. With core and seasonal ranges boasting a variety of colourways, styles, and materials, there’s something to suit every taste.

Visit the Hyde Park Corner BIRKENSTOCK store at Shop UM27A, Cnr Jan Smuts Avenue and William Nicol, Hyde Park Corner. Contact number: 010 001 9119.

Follow @birkenstockza on social media for exciting new drops and news.

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