First unveiled during the ETRO Fall/Winter 2026 runway show at Milan Fashion Week, the collection now unfolds worldwide, bringing together two heritage houses united by a shared commitment to craftsmanship, authenticity, and enduring design. The partnership creates a dialogue between BIRKENSTOCK’s functional design principles and ETRO’s rich artisanal heritage and bold aesthetic language, resulting in a collection that is distinctive, versatile, and immediately recognizable.
Marking the first release of the collaboration, the collection introduces a reimagined interpretation of the iconic BIRKENSTOCK silhouette: the Boston. Originally launched in 1976 and celebrating its 50th anniversary in 2026, the Boston clog is revisited through ETRO’s unmistakable codes and will be available in South Africa. It is joined by the Gizeh, available globally only.
Throughout the collection, ETRO’s signature codes are seamlessly integrated into BIRKENSTOCK’s iconic silhouettes. Paisley motifs, rich textures, and intricate detailing come to life through embroidered accents, custom Western-inspired buckles and exclusive Pegasus-branded rivets. Each style is built around BIRKENSTOCK’s anatomically shaped cork-latex footbed, fully wrapped in tonal leather, combining craftsmanship, functionality, and enduring quality. The design extends to the outsole, where BIRKENSTOCK’s signature bone-pattern tread is elegantly paired with ETRO’s iconic Paisley motif, creating a distinctive signature visible with every step.
A sophisticated palette of taupe, chocolate, and natural tones reflects ETRO’s refined aesthetic, while polished hardware and metallic accents introduce a contemporary edge.
The first chapter of the BIRKENSTOCK by ETRO partnership, featuring the Boston, will be available in South Africa from September 10, 2026, exclusively at the V&A Waterfront store and online at www.birkenstocksa.co.za/1774.
Further chapters of the collaboration will be revealed in the coming months.