Scentsational: Introducing Coach Open Road

Introducing Coach Open Road, a new fragrance for men inspired by friendship, adventure and the optimism of a road trip along the American West Coast.

Created in collaboration with Director and Photographer Fabien Baron, a long-time collaborator of the house, the campaign tells the story of friends in search of adventure as they take a road trip along America’s picturesque West Coast. A cinematic snapshot of friendship, the campaign reminds us that the real beauty of the journey isn’t the destination, but the experiences along the way.

Coach Open Road

The aromatic eau de toilette opens with crisp, refreshing top notes of juicy red apple and sparkling lemon Primofiore, reminiscent of the winds of adventure. These notes are accentuated by an energizing dose of spicy Sichuan pepper, followed by a vibrant blend of lavender and clary sage, transporting us to places so far from our familiar urban landscapes.

Finally, the fragrance dries down to a contemporary duo of patchouli, vetiver and the woody softness of cedarwood, a tribute to the landscapes we cross to reach our next destination.

Coach Open Road

Coach Open Road is inspired by friendship and adventure, and the feeling of spontaneity, optimism and endless possibility both evoke. Perfumer Jean-Christophe Hérault captures the vivacious spirit of driving down the West Coast in search of adventure, creating a dynamic scent that unfolds scenically over time. The spontaneous energy and nostalgic lens of the campaign reflects the fragrance’s dynamic blend of crisp and vibrant notes.

Top: Sichuan Pepper, Red Apple, Lemon Oil
Heart: Lavender Accord, Lavandin Enfleurage Absolu, Clary Sage
Base: Vetiver, Patchouli, Cedarwood

Coach Open Road available in selected WW, Edgars, Truworths, Foschini, Arc, Clicks and Dischem doors.