Coach Wild Rose

Scentsation: Coach Wild Rose

A new fragrance has launched and we’re so excited for this scentsation to hit shelves. Coach Wild Rose is inspired by the free-spirited beauty of a meadow of wild flowers.

The Coach Wild Rose campaign features model Lexi Boling in a wildflower meadow on a sunlit afternoon. Created with Coach collaborator Steven Meisel, the images evoke the fragrance’s unique balance of daring attitude with the soft romance of sensual florals.

The delicate yet bold scent opens with juicy, sparkling redcurrant and sunny, spicy bergamot. The heart opens onto a lush meadow of delicate rose and jasmine sambac before finishing on a woodsy, warm dry down of crystal moss and dusky Ambroxan.

“Coach Wild Rose captures the free-spirited attitude of Coach. Bold and sensual, it evokes the untamed beauty of fields of wildflowers and a feeling of possibility,” says Coach Creative Director Stuart Vevers.

Coach Wild Rose is inspired by Coach’s prairie floral prints, a symbol of the house’s free-spirited attitude. In creating the scent, perfumer Marie Salamagne set out to capture the feeling of joy and the anticipation of romantic summer evenings.

Top: Redcurrant, Bergamot
Heart: Wild Rose Accord, Jasmine Sambac
Base: Crystal Moss, Ambroxan

The Coach Wild Rose bottle features an ombré burgundy gradient inspired by romantic summer afternoons and a matching burgundy hangtag— a symbol of lasting quality and craftsmanship. The C charm adds a sweet detail and nods to our house Signature, and the turnlock spray cap evokes the iconic closure that has appeared on our bags for decades.

Coach Wild Rose comes in a gradient burgundy box lightly embossed with a pebbled grain inspired by the house’s heritage in leathercraft. It is finished with gold metallic lettering inspired by Coach hardware.

Available in selected Dischem, Clicks, Woolworths, Truworths, Foschini, Edgars, and ARC doors.