Pureology

Make the move to “clean” hair care this World Vegan Day!

Sounds like a bit of an oxymoron, doesn’t it? Isn’t “hair care” by its definition “clean”? Well, as it turns out, many major brands of hair care products not only contain a cocktail of chemicals—like sulfates, parabens, and formaldehyde, of all things—but have also relied on a zoo’s worth of testing animals to arrive at a product that’s safe for human use. This is not even to mention the non-recyclable packaging they come in. And so, this World Vegan Day, 1 November 2022, it’s time to shine the spotlight on true clean hair care and the brand that stands head and shoulders above the rest: Pureology.

Making haircare clean again

Born in 2001 in California, Pureology is a brand of hair care products specifically designed for colour-treated hair. Their formulas are 100% vegan and, having been made from raw and recycled materials, their packaging is 100% recyclable and environmentally friendly.

Pureology has a vast repertoire of products for people with all types of bad hair days. There’s Hydrate for deeply moisturized hair; Strength Cure, a protein smoothie that fortifies and repairs breakage; Nanoworks Gold, an indulgent and transformative ritual for tired hair; and Smooth Perfection, a gentle detangler and frizz tamer, amongst many others.

Of course, the (much) greater benefit of using these natural shampoos, conditioners, treatments, and styling essentials is that you won’t be implicit in destroying the environment or any sentient beings. Oh, and your hair will shimmer with good health and look and smell ah-mah-zing.

Pureology

Surfing the vegan movement

Yes, Pureology is surfing the vegan movement (with greater skill than the likes of Kelly Slater or Layne Beachley, I might add). But if you thought being a vegan was about eating slaai blare for breakfast, lunch, and dinner, you are sorely mistaken!

Being vegan is a philosophy that seeks to avoid the unnecessary suffering of all sentient beings, and it’s lived as a diet and lifestyle in which people choose to avoid eating or using products made from or tested on animals. There is, quite simply, nothing outrageous about that. Also, I’ve been to vegan restaurants that have served up food experiences that were, by many miles, far more delicious than anything I’ve had at your regular, carnivore-friendly establishments.

But even if you’re partial to the occasional meat dish, there are (surprising) ways you too can lend your support, particularly this World Vegan Day, and making the move to clean hair care is one of them. What does that mean?

“Clean” implies eliminating harm to animals and the environment. It also means hair care products that are crafted from ingredients found only in nature and not in a lab; shampoos and conditioners made from sustainably sourced natural plant extracts; hair treatments that won’t give your toddler heavy-metal poisoning if they accidentally ingest some (because they smell so good); and styling products that leave your hair looking professionally styled. It’s a win-win situation: your hair looks healthy and beautiful at zero cost to animals, the environment, or your toddler.

Pureology

Do it for the hair!

If you couldn’t see yourself sacrificing your Friday braaivleis or your Sunday roasts to lend your support to the vegan movement, you can still make positive changes for the environment and yourself. And a sure way you can become a better steward of the planet and its myriad creatures is to make the move to clean hair care with Pureology. Failing the aforementioned wonderful benefits, do it for hair that will turn heads.

DISCOVER PUREOLOGY’S HAIRCARE RANGE:

Hydrate
Dive into the deep end of Pureology’s Hydrate hair care system.
Their Hydrate line deeply moisturizes and saturates your hair. You’ll go from Palm Desert dry to nourished and thriving.

Strength Cure
A protein smoothie for your hair, channel all the strength of an ancient redwood with Pureology’s Strength Cure system that fortifies and repairs breakage. You’ll see improved strength after just one use while protecting against further damage.

Strength Cure Blonde
For soft ombrés to platinum blondes, keep your colour toned with Strength Cure Blonde, a purple toning system that strengthens, restores and protects against future damage. Say goodbye to brassiness and keep California cool.

Nanoworks Gold
Nanoworks gold offers their most indulgent ritual for tired hair for a mane as iconic as the Golden Gate Bridge. Transformative formulas use Golden Marula Oil to renew softness and shine, reviving worked hair back to its renewed state.

Smooth Perfection
Combat the winds in the Bay with Pureology’s Smooth Perfection system that gently detangles and minimizes frizz. Use it on straight hair to finish a smooth look and loosen curls for more definition.

Color Fanatic
Like a personal assistant, Pureology Color Fanatic formulas give you everything you need right when you need it. Prime, restore, protect and perfect with 21 benefits that deliver optimal hair colour.

Style + Protect Refresh & Go Dry Shampoo
Texturizing dry shampoo spray that absorbs oil, dirt and build-up without drying out hair.

Pureology is available from leading hair salons and online stores.

www.pureology.com 

#PureologyWorldVeganDay