Celebrate World Vegan Day with Pureology

Celebrate World Vegan Day with Pureology

On 1 November, World Vegan Day, Pureology calls on the South African public to participate in the 7 Day Vegan Challenge.

Pureology was born in 2001 in California with a simple but powerful idea: “to create the very best products for colour treated hair.” Their formulas are 100% vegan.

The Commitment to Sustainability
Pureology is committed to sustainability and reducing its carbon footprint. They carefully select the ingredients that go into their formulas whilst choosing raw and recycled materials to create the packaging. This means their products are always 100% recyclable after use!

With Nature in Mind – 100% Vegan
It was essential to create formulas with purity at the forefront. By using 100% vegan formulas, Pureology takes the best nature offers and turns it into a journey to colourful hair. Furthermore, Pureology uses sustainably sourced natural plant extracts and avoids any animal products or by-products.

You can be sure that Pureology packaging can be recycled and is made with 50% post-consumer recycled materials.

How will the 7 Day Vegan Challenge work?

Join thousands of others around the world in choosing vegan. Try it for one week for the good of animals, your health and the environment.

  • No meat, poultry, seafood, dairy or eggs for 7 days (any 7 straight days).
  • Announce to your friends, family, followers that you’re doing the challenge. Add your name to the list of Challengers.
  • Use the recipes/meal plans on this site if you like.
  • Tell people how the challenge went at the end of the 7 days.

Vegan challenge


Dive into the deep end of our Hydrate hair care system. Our Hydrate line deeply moisturizes and saturates your hair. You’ll go from Palm Desert-dry to nourished and thriving.

PureologyStrength Cure
A protein smoothie for your hair, channel all the strength of an ancient redwood with our Strength Cure system that fortifies and repairs breakage. You’ll see improved strength after just one use while also protecting against further damage.

PureologyStrength Cure Blonde
For soft ombrés to platinum blondes, keep your colour toned with Strength Cure Blonde, a purple toning system that strengthens, restores and protects against future damage. Say goodbye to brassiness and keep it California cool.

PureologyNanoworks Gold
For a mane as iconic as the Golden Gate Bridge, Nanoworks gold offers our most indulgent ritual for tired hair. Transformative formulas use Golden Marula Oil to renew softness and shine, reviving worked hair back to its renewed state.

PureologySmooth Perfection
Combat the winds in the Bay with our Smooth Perfection system that gently detangles and minimizes frizz. Use it on straight hair for a finish a smooth look and to loosen curls for more definition.

Color Fanatic
Like a personal assistant, our Color Fanatic formulas give you everything you need right when you need it. Prime, restore, protect and perfect with 21 benefits that deliver your hair optimal colour.

PureologyStyle + Protect Refresh & Go Dry Shampoo
Texturizing dry shampoo spray that absorbs oil, dirt and build up without drying out hair. Click here to learn more about our Dry Shampoo.

Pureology is available from leading hair salons and online stores.
To learn more, visit www.pureology.com and follow @Pureology.