Inspired by the world of American cinema, vintage cars and bright Pontiacs create the perfect setting for Valérie Messika’s latest campaign, where model Kendall Jenner plays a leading role. In the campaign, Jenner embarks on a road trip for the new age inspired by the life of America in the ’60s.
“This campaign is a new journey that allowed me to explore different sources of inspiration and move towards something more cinematic. We had the idea to play with the themes of great American classics. In the Palm Springs desert, Kendall plays the leading role: a heroine who is both mysterious and retro-modern. It was also a way to pay homage to the region she comes from: California, a place particularly dear to her heart and where she grew up and still lives. Kendall is very attached to California, so naturally, I wanted the shoot to be dedicated to her world, influenced by the West Coast,” said Valérie Messika.
“I’ve always loved the strength Kendall embodies in a single glance. She has a crazy determination and incredible confidence to move forward in life. That really shows in this shoot. Kendall also has a very aloof elegance: there’s a natural grace in the tilt of her head, as well as an almost animalistic power that gives her an extraordinary presence. It’s quite a unique trait to combine strength and grace in the same person.”
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac. A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Beyond Messika’s iconic pieces, three collections stand out in this campaign: D-Vibes, which puts a spin on the adored diamond necklace, and two new ranges, So Move and Move Link. The latest collections reinterpret Messika’s classic The Move, featuring motifs that push the limit. “We wanted to lean into an excess of shapes and lines — an XXL design — and play with chunky gold and angular edges. Our iconic design is in its prime, only growing in status,” said Valérie Messika.