The adidas Originals Superstar is back, and this time it’s rewriting the rules. Born on the basketball court, adopted by streetwear pioneers, and reinvented by every generation since, the Superstar remains a symbol of style, authenticity, and self-expression.
This season, Samuel L. Jackson returns to lead a search for his Superstars, encountering a new wave of cultural icons along the way. The campaign stars JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean—trailblazers who define music, sport, fashion, and street culture today.
Jackson’s journey takes place inside the surreal Hotel Superstar, a world where time does not exist. Each room reveals a different icon wearing the Superstar, celebrating those who shape culture on their own terms.
Directed by Thibaut Grevet, the cinematic campaign moves through endless corridors and rooms, capturing the creativity, individuality, and timeless influence of each Superstar.
“The campaign celebrates the next era of the Superstar through design and cultural relevance,” says Annie Barrett, Vice President of Marketing, adidas Originals. “Superstars never go away. They are iconic. This season, we show their influence across music, fashion, sport, and art with unexpected twists.”
For Spring/Summer 2026, adidas Originals updates the classic look with subtle tonal and textural shifts. Bold red accents energize the signature black-and-white palette.
Men’s tracksuits feature looser fits, color-blocking, and the 3-Stripes, paired with Tyshawn denim shorts, tees, and jacquard jerseys. Women’s styles push the track jacket forward with the Superstar Tracktop, sleek faux leather, and crochet versions that blur the line between sport and street, as seen on Kendall Jenner.