The American fashion brand embarks on a bold new adventure with a playful and feminine perfume inspired by the spirit of pop art.
A colourful and dynamic story unfolds in Spring 2023 with the launch of kate spade new york’s newest fragrance. It’s affectionately titled Chérie. “Sweetheart” or “Dearest” in French, this fresh new fragrance takes kate spade new york’s joyful spirit to Paris with a scent and bottle design inspired by the dynamics of pop art. Chérie adds a punch of energy and playfulness to the brand’s fragrance assortment, offering vitality with floral, fruity and musky notes contained in a red and hot pink round bottle that evokes the unapologetic style of the global brand.
A FRAGRANCE THAT POPS WITH ENERGY AND FEMININITY Chérie opens with a delicious redcurrant and Raspberry top note, blended with a sparkling Italian Mandarin. The heart note nods to precious Flowers, subtly combining hints of Sweet Pea with Jasmine Sambac. The drydown is a perfectly balanced blend of White Woods and Ambrofix® wrapped in comforting Musks.
The fragrance, created by the master perfumer Louise Turner (Givaudan), is an olfactory expression of her own joyful, luminous and uplifting style, where not only does she masterfully capture the scent of the flowers and the texture of petals, but also reflects the sense of femininity, emotion and optimism that kate spade new york embodies.
AS COLORFUL AS CANDY AND AS ROUND AS A CHERRY Is it Chérie or Cherry? With glossy rounded curves and bold colours, the fragrance bottle makes a statement. The signature colour combination is unapologetically kate spade. Red stirs up passion and action, while hot pink symbolizes romantism, femininity & playfulness, creating a harmonious blend of sophistication and simplicity. A nod to Ellsworth Kelly’s minimalistic forms and bright colors, as well as to kate spade’s iconic racing stripes, the outer pack is graphic and bold.
A PARISIAN LOVE STORY Chérie will debut with an emotionally-driven campaign that portrays a classic Parisian love story told through a sequence of intimate moments, captured over 24 hours. In a story filled with surprise, tenderness & action, Chérie takes us to Paris for a day of spontaneous romance. Enjoying time for herself, the campaign follows our heroine as she bikes through the streets of the City of Love, where her urban excursion takes her from a gourmet Parisian patisseries to the enchanting atmosphere of a flower market, culminating with a passionate reunion along the backdrop of the Seine.
The campaign, designed and realized by a female crew of emerging talent, captures the essence of Nouvelle Vague movies with a matching soundtrack. Model and actress Margaux Van Kommer embodies the effervescent spirit of Chérie – always free, always playful and joyful, with a zest for life that is captivating…reflective of the kate spade new york customer.