TFG’s online shopping platform, Bash, has just launched its new womenswear brand, Iconography – a sophisticated occasion and resort-wear brand, catering to the modern woman who leads a vibrant social life. Available exclusively online on Bash, Iconography offers a range of premium items designed to defy fleeting fashion trends, emphasising elegance and an enduring appeal. Iconography is poised to establish itself as the ultimate destination for extraordinary women needing iconic pieces for the special moments in their lives.
“Iconography is more than a women’s wear fashion brand; it’s an ode to the feminine spirit. Blending timeless elegance with the allure of wander, each piece is characterised by classic silhouettes designed in bold patterns, textures and colours. A commitment to exclusivity makes Iconography the perfect choice for women who seek to colour their wardrobe with lasting pieces that elevate both the everyday and memorable occasions,” says Head of Fashion Design at Bash, David West.
Incorporating light-weight cotton and linen blends, the Iconography collection features garments including tiered maxi dresses, anglaise co-ords, kaftans and crochet cover ups. All pieces produced in small batches, creating less waste and more thoughtfully designed products.
Of the Iconography woman, Akim Jardine, Style Lead at Bash says, “The brand celebrates women who embrace classic, feminine style. She’s a modern woman with a command over her world and an opinion on all things travel and style. We wanted to embrace the ease, sophistication and magnetic allure of the iconic women that inspire the brand. Summed up, the Iconography woman is the epitome of luxury, mystery and a total sense of wonder.”
Iconography is available to shop exclusively online on Bash from 1 November.