Kokomo is the fictional beachside paradise described by The Beach Boys in their catchy 1980s hit. It is an imagined place that we all have nostalgia for, whether through voyeurism inspired popular culture or our own memory. The last two years have been tough worldwide. We have been isolated, restricted, and weighed on by the relentless onslaught of a pandemic. We have grown accustomed to feelings of loss, grief and complexity.
In contrast, the island of Kokomo promises us a Summer, one of simple joy, physical freedom and human connection.
We’ll put out to sea And we’ll perfect our chemistry By and by we’ll defy a little bit of gravity Afternoon delight Cocktails and moonlit nights That dreamy look in your eye Give me a tropical contact high – Kokomo, The Beach Boys
In PICHULIK’s SS22 Kokomo Collection, PICHULIK Women delight in the simple pleasures of Summer. No exotic jet-set locations, or fine dining extravaganzas, but rather the fluorescent stains of a too-sweet ice lolly at the local pool or beach. Splitting a juicy watermelon bare-legged on a balcony with her best friend. Spontaneous ocean swims in her underwear, too quick to remove her jewellery. Balmy evenings of impromptu potluck dinners with friends after languid days at the beach. Tipsy sea breeze evenings of barefooted dancing to songs you all remember… the kids are sun-tired and drifting to sleep on the couch.
PICHULIK’s Kokomo promises the feeling of the best Summer, no plans, simple sensuality and the true luxury of human connection.
Jewellery designs are both playful and sophisticated. The interconnecting Amie bracelets and necklaces can be joined to create varying lengths and idiosyncratic colour combinations that can be layered in unique ways. The colour palette is bold and lush, verdant greens and island blues, combined with hunter green and rust orange. The distinctive Kokomo pendant contrasts maroon with aqua blue, evoking nostalgia for seventies design. La Playa hoops standout with their sculptural brass silhouette edged in signature PICHULIK rope in a plethora of delicious colours. The Arcana chain necklace pairs with Milagro hoops for easy transitions from daytime lunching to poolside parties. The striking Laetitia choker manifests ‘cocktails and moonlit nights’. The Kokomo Collection is all about ‘playing’, encouraging Pichulik Women to mix and match different colours and styles to create a visual that is uniquely hers.
The colour palette is playful, juicy, and nostalgic.