Simon and Mary

Simon and Mary have launched the it-hat for summer

In anticipation of sunshiny days ahead, Simon and Mary have launched their own adaptation of a towelling bucket hat, also known as iSpoti in South Africa. “Towelling bucket hats are a South African staple,” founder Dean Pozniak says.

The new addition to the Simon and Mary family is made from towelling fabric and finished with a cotton twill underbrim matching the shoelace chinstrap, with a branded brass toggle for adjusting as well as the signature Simon and Mary ingot. The hats come in five striking colour combos: sky blue and royal blue, pink and black, lime and orange, red and yellow, white and orange – sure to turn heads in the city or at the coast.

Simon and Mary

The campaign by long-time collaborators Jana and Koos, was produced by Disco Creatives with creative direction and photography by Luke Bell Doman and styling by Salik Harris. Each hat is worn against a different printed backdrop – a balmy pink sunset or a steaming zebra crossing – shot around South Africa.

The range is available now at The Space, Partisan, Superbalist, Duck Duck Goose, Shesha as well as Simon and Mary’s online store –