S.Pellegrino is turning up the sparkle. The iconic Italian mineral water brand has announced a long-term global partnership with Ferrari — a meeting of two powerhouses that share a love of heritage, craftsmanship and the pursuit of perfection.
The collaboration spans Scuderia Ferrari HP’s Formula 1 team and the Ferrari Challenge Trofeo Pirelli championship, bringing together the thrill of motorsport with S.Pellegrino’s signature “art of tasteful living.” The aim? To inspire a new generation to Bring Their Best through elevated, modern lifestyle experiences.
Nestlé Waters & Premium Beverages CEO Muriel Lienau describes the partnership as a natural alignment of values. “S.Pellegrino and Ferrari are deeply rooted in rich Italian tradition. This alliance leverages their iconic status and cultural relevance to drive global growth and strengthen S.Pellegrino’s position as a premium lifestyle brand,” she says.
For more than 125 years, S.Pellegrino has championed the essence of Italian taste — a blend of creativity, culture and beautifully crafted moments. Ferrari, meanwhile, remains a timeless symbol of performance, style and innovation. Together, they’re setting the stage for something truly extraordinary.
Expect exclusive co-branded experiences that marry Italian heritage with contemporary luxury: think limited-edition product collaborations designed with Ferrari’s world-famous design centre, immersive events, digital-first storytelling and global gatherings that bring together chefs, designers, tastemakers and the world of F1.
“These moments are about celebrating quality, beauty and connection,” says Elisa Gregori, Global CMO for Nestlé Waters & Premium Beverages. “We have united the best of Italy so that you can bring yours.”
Ferrari echoes the sentiment. Lorenzo Giorgetti, Chief Racing Revenues Officer, calls S.Pellegrino “an expression of the same values that guide us: passion, attention to detail, and the desire to elevate every experience.”
This new chapter marks an exciting evolution in S.Pellegrino’s story — one that stays true to its Alpine origins near Bergamo while embracing a bold, future-facing vision.
The partnership’s global rollout will include digital, print, outdoor and PR campaigns across major cities, with more details to come.
For more on S.Pellegrino’s heritage and sparkling mineral water, visit the brand’s official site.