Swiss precision meets Springbok speed as Tissot welcomes one of South Africa’s most celebrated sporting stars.
When it comes to rugby, timing is everything. A split-second decision, a perfectly timed pass or a sudden burst of acceleration can be the difference between an ordinary moment and one that lives on in sporting history. Who better to embody that than Springbok star Cheslin Kolbe?
Treger Group has announced a new partnership between Tissot Watches and Cheslin Kolbe in South Africa, bringing together Swiss watchmaking precision and one of the country’s most dynamic sporting talents.
A two-time Rugby World Cup winner, Kolbe has become known for his explosive pace, extraordinary footwork and cool head under pressure. And while his performances on the rugby field might look instinctive, there is plenty of discipline, preparation and precision behind those unforgettable moments.
It is a natural fit for Tissot, whose watchmaking story dates back to 1853 and whose long-standing relationship with sport has made precision part of its DNA.
“Timing plays a huge role in what I do, but the moments people see on the field are built on years of preparation,” says Kolbe. “I’m proud to partner with Tissot in South Africa. Its commitment to precision and quality resonates with the way I approach my game, and I look forward to this next chapter together.”
The partnership, facilitated by Kolbe’s agency Roc Nation Sports International, connects Tissot’s Swiss heritage with Kolbe’s distinctly South African energy, both on and off the field.
And really, the connection makes perfect sense. Tissot is all about knowing the moment, while Kolbe has built a career around making his count.
“Cheslin combines extraordinary talent with discipline and a clear sense of purpose,” says Daniel Treger, Joint Managing Director of Treger Group. “His ability to make every moment count reflects our own dedication to precision. We are delighted to welcome him as a Tissot partner in South Africa.”
From the rugby pitch to the wrist, this is a partnership built around performance, precision and the power of a perfectly timed moment.
Watch this space.