Ralph’s Club

Ralph Lauren introduces Ralph’s Club

Ralph Lauren Fragrances embarks on a new era with the introduction of RALPH’S CLUB Eau de Parfum, a new masculine fragrance designed to inspire people to come together.

Inspired by Ralph Lauren’s one-night-only Fall 2019 fashion experience, RALPH’S CLUB represents the best night of your life captured in a fragrance. The long-lasting woody scent was thoughtfully designed for mavericks of style who inspire others to enjoy the fullness of life around them. RALPH’S CLUB is strong and elegant. Its notes linger and push the boundaries of sensuality and elevation.

Ralph Lauren selected a diverse young cast to embody the essence of RALPH’S CLUB, including model, artist, actor and creative entrepreneur Luka Sabbat, international supermodel Gigi Hadid, and musician, actor, and model Lucky Blue Smith. The campaign also features artist Fai Khadra, who joins real-life friends Sabbat, Hadid and Smith as they discover the modern energy and timeless style of Ralph’s Club. They navigate the art deco-inspired club and meet people from all over the world who have come together for one unforgettable night.

Ralph’s Club

The project is personal for Hadid, who also opened the original Ralph’s Club fashion show for Ralph Lauren in 2019. “Ralph’s Club is a celebration of community and bringing people together from all walks of life. You’re transported to a night so quintessentially New York, that it could have happened in the 1920’s or today. It’s a mix of art, music, culture and fashion where everyone brings something unique to the table.”

To celebrate the launch, Ralph Lauren Fragrances will introduce a virtual Ralph’s Club experience – an augmented reality destination where customers around the world can unlock exclusive features, engage with talent, and attend live events. Guests can access the virtual club via QR code technology on RALPH’S CLUB product packaging or exclusive codes from brand partners. The virtual Ralph’s Club experience will debut in August.

RALPH’S CLUB Eau de Parfum was exclusively crafted by master perfumer Dominique Ropion with ingredients distilled to their highest levels of quality and naturality. Strong, fresh notes of Lavandin and Clary Sage are balanced with the warm richness of Virginia Cedarwood and luxurious Vetiver harvested under fair and safe working conditions.

  • TOP NOTES: Lavandin, Apple, Grapefruit
  • MID NOTES: Clary Sage, Geranium, Orange Blossom
  • BASE NOTES: Virginia Cedarwood, Vetiver, Patchouli

A product of years of craftsmanship, the sleek and sophisticated bottle echoes the art deco style and grandeur of Ralph’s Club with sharp angles that are cool to the touch. The gunmetal design features an elegant hinge cap accented with the RALPH’S CLUB monogram.

RALPH’S CLUB is available at Clicks, Dischem, and Edgars.