Fashion designer Mary Katrantzou reimagines the Bvlgari Omnia universe as an optimistic and colorful dreamworld, collaborating with Master Perfumer Alberto Morillas on a new fragrance and bringing joy to the entire Omnia Collection.
“The process of distilling and filtering the beauty found around us has a transformative power that is so important in this moment in time. Omnia by Mary Katrantzou was designed with that in mind. I wanted the scent and the bottle we designed for BVLGARI’s Omnia family to represent this idea of optimism, using colour as a wellness tool. Inspired by the sculptural shape of the Omnia bottle, I reimagined it as a vase holding an explosive bouquet of flowers and colours. The bouquet we created, visually represents all the notes Alberto Morillas used in each scent, and of course in our own Omnia scent. It was a privilege working with Alberto to create a scent that brings me back to my childhood summers. The combination of gardenia and the luminous notes of mandarin and orange blossom resulted in an uplifting scent that settles like a memory into your soul.” – Mary Katrantzou
MARY KATRANTZOU CREATES A CAPSULE EDITION FOR OMNIA
The Greek-born, London-based fashion designer Mary Katrantzou is recognized as the “queen of prints” for her exuberant and maximalist creations. Poetic and jubilant, she crafts joy with her visual narrative, bold hues and couture techniques.
Spreading positivity through her creations, her style is the perfect match for Bvlgari’s audacity and the brilliant colors of the Omnia universe.
Inspired by the joyful spirit, vibrant allure and unbridled exuberance of Omnia, fashion designer Mary Katrantzou created an exclusive new fragrance in collaboration with Master Perfumer Alberto Morillas. In this way, Omnia by Mary Katrantzou represents a dialogue between two worlds, one that is the product of shared synergy between the two creators whose bold visions align beautifully with each other and with Bvlgari’s unapologetically vibrant aesthetic.
OMNIA BY MARY KATRANTZOU FLORAL EAU DE PARFUM: A COLORFUL BOUQUET OF JOY AND OPTIMISM
Captivated by the uplifting energy of nature’s most wondrous flowers, Mary Katrantzou created a world of reassuring and touchable joy.
Reminiscent of Mary Katrantzou’s childhood memories and conjuring Italy’s love affair with spectacular florals, Omnia by Mary Katrantzou is “a beautiful universe that awakens our olfactory and visual senses.”
That was what the designer had in mind as she embarked on the creative process of designing her first fragrance. She envisioned the olfactive emotion as its own universe of colours and flowers. In her imagination, the bottle became a sculptural vase, spilling over with a maximalist flower bouquet that encompasses every gorgeously crafted olfactive note from Master Perfumer Alberto Morillas.
The new fragrance is a caress to the soul and an infusion of optimism in everyday life, exploding with the brightness of Mandarin and accords of Gardenia and Fig Leaf. It is a celebration of life’s purest pleasures: an explosive flower bouquet, the smell of an unforgettable bloom, the joy of colors.
Omnia by Mary Katrantzou is experienced one step at a time: a journey that begins with the moment one encounters the packaging, continues when one holds the bottle in her hands, and culminates when scent meets skin and immerses its wearer in a full-color flash of florals.
A MAXICOLOR FLOWER BOUQUET
Uplifting and generous, the newest addition to the Bvlgari Omnia Fragrance Collection, Omnia by Mary Katrantzou is a vibrant floral Eau de Parfum echoing the fashion designer’s unbridled maximalist style and creative vision: a scent imagined like an olfactive kaleidoscope where Mandarin, Gardenia accord and Fig Leaf notes intertwine like an abstract piece of art. Inspired by Mary Katrantzou’s favourite flower, the Gardenia, Master Perfumer Alberto Morillas blends its generous floral hues with the luminous notes of Mandarin and the freshness of Fig leaves. A flashy and explosive fragrance, for a resolutely modern femininity. A unique olfactive construction layering a myriad of colors, lights and textures, playing on the intersection between saturated hues and naturality, like an overexposed olfactory photography.
“For this collaboration, I re-imagined the Omnia bottle as a sculptural vase holding a bouquet of flowers and colours that represent the notes Alberto Morillas used to create together this universe of optimism. The combination of gardenia and the luminous notes of mandarin and orange blossom, resulted in an uplifting scent that settles like a memory into your soul”. ~ Fashion Designer Mary Katrantzou
“Omnia by Mary Katrantzou fragrance was born out of an extremely positive collaboration with Mary Katrantzou, moments shared of laughter and olfactive emotions.” – Master Perfumer Alberto Morillas
THE OLFACTIVE PYRAMID
FLASHY SPARKLING TOP NOTES: MANDARIN ESSENCE, FIG LEAF ACCORD
An overflowing energy splashes the fragrance. The powerful luminosity of Mandarin contrasts the crunchiness of Fig Leaf accord, for a sparkling duo.
KALEIDOSCOPIC FLORAL HEART NOTES: GARDENIA ACCORD, ORANGE FLOWER
In its heart, the fragrance reveals a true floral kaleidoscope. Shaped around generous Gardenia accord, the fragrance is tinted with soft hues of Mediterranean Orange Blossom Absolute, for a multi-faceted floral experience.
PRISMATIC DRY DOWN NOTES: BLOND WOOD ACCORD, MUSK ACCORD
The fragrance’s signature is enriched by the profoundness of Blond Woods notes. A woody prism on which Musk Crystals accord reflects a diffusing, powerful and luminous sensuality.
THE BVLGARI OMNIA COLLECTION
In addition to the new capsule scent, Mary Katrantzou’s universe will be interpreted in a new campaign, shot with photographer Marcel Christ, which will be unveiled in a contemporary and exuberant point of sale experience. Finally, Mary Katrantzou will dress up the three iconic Omnia scents — Omnia Crystalline, Omnia Amethyste and Omnia Coral — to align them with the new fragrance Omnia by Mary Katrantzou. Reimagining the Omnia universe with spectacular colourful flower dresses, her vivid, lush designs are like a teaser, highlighting the key floral ingredient of each fragrance — and forging a scintillating new chapter for the brilliant world of Omnia.
Omnia Crystalline — Radiant Joy
With an easy innocence and light-hearted fun, gentle sensuality and graceful femininity, Omnia Crystalline is crafted around the purity and transparency of a Lotus Flower accord. It conjures the glowing clarity of crystal with crisp Asian Nashi Fruit notes and a creamy Balsa Wood accord.
Omnia Amethyste — Dreamy Optimism
Omnia Amethyste is the expression of a floral wonderland where the grace, elegance and the precious sophistication of Iris accord inspires new dreams, wishes and beauty itself. Evoking the noble refinement of amethyst, the fragrance is an incredibly nuanced bouquet that captures the myriad scents of Iris gardens dappled with morning dew.
Omnia Coral — Pure Bliss
Omnia Coral evokes the magic of a perfect moment; it is an invitation to surrender to the here and now and rediscover the unstoppable energy and dynamic force of nature. Exalting the vibrant character of tropical Hibiscus Flower accord blended with juicy Pomegranate notes, it is a radiant floral-fruity scent inspired by the vitality of red coral.
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