Its shape is unmistakable. Its black lacquered case illuminated with gold says everything about its iconic, desirable signature. The irresistibly intuitive way it opens seems just as obvious. However, something has changed.

A longer silhouette that suggests a well-kept secret, a name that should be self-evident but only serves to deepen the mystery… It can be nothing else and yet, is it really what we believe it to be?

NOIR ALLURE is writing the next chapter of a story narrated by an inimitable click, one that is endlessly chic, that of the CHANEL allure.

Eyes convey the sincerity of an emotion, the murmur of a desire, from beneath boldly curled, perfectly defined lashes enhanced by an intense colour. The new mascara by CHANEL, NOIR ALLURE, encompasses the essence of the CHANEL allure, along with every detail of its singular vocabulary.

Following in the avant-garde footsteps of Gabrielle Chanel, it bears its paradoxical character well, both breaking with the traditional notion of what a mascara should be and holding the universal secret to beauty for all women. A challenge to both time and trends, it offers the ideal combination of aesthetic appeal, functionality, and performance. A new accessory in the iconic CHANEL wardrobe, NOIR ALLURE is the epitome of the CHANEL allure, down to the tips of the lashes.

Of course, there is the elegant click, an echo to the sound of the House’s emblematic lipstick. Like ROUGE ALLURE, NOIR ALLURE makes the everyday extraordinary and restores this beauty step to its full splendour. Redesigned to adapt to this new, monolithic tube, the clever, patented opening and closing system guarantees that the airtight case remains perfectly sealed. A refined silhouette that highlights the sensuality with which it is applied, the affirmation of a confident woman who is aware of her own allure.

At CHANEL, the colour black is both one and many. Never the same, but always distinct. For NOIR ALLURE, CHANEL enriched its iconic shade with an additional hue. Maximally intense, it has been masterfully infused with a hint of red. This subtle flicker of fire is only noticeable during application, in the privacy of a mirror reflection.

Though imperceptible, its presence is key: it renders this new shade of black even more vibrant and magnetic, mysterious and indefinable, that of those who mesmerize with a flutter of the lashes. Elegant, bold black: NOIR ALLURE frames the eyes with unique intensity.


Never do too much or too little. Striking the perfect balance that defines this sophisticated yet simple, pared-back design is synonymous with the CHANEL allure. Like a dress that transforms a silhouette with the magic of its complex, invisible structure, NOIR ALLURE mascara enhances without being seen.

In just one click, it improves lashes in every way. Volume, maximum length, bold curl and flawless definition: in one swipe, eyes transform in all dimensions. NOIR ALLURE delivers a flawless makeup look from every angle and imbues it with timeless yet modern elegance. Concentrated performance for a visible transformation that is free of ostentation yet impressively noticeable.

Combining practicality with aesthetics, uniting refinement with comfort: the CHANEL allure has never strayed from this ideal held by Gabrielle Chanel. NOIR ALLURE reinterprets this standard with its unique formula. Extremely high performing, it is smudge-proof and transfer-proof, does not flake, and glides smoothly onto lashes for an easily achievable makeup look. Paired with a specially designed brush, its expert formula delivers the perfect amount of product in a single swipe, for perfectly defined, separated, fanned-out lashes.

Its conditioning formula features three naturally derived waxes – beeswax, carnauba wax, and rice wax – which respectfully enhance lash volume, curl, and length, for a look that lasts. Infused with provitamin B5, which was chosen for its hydrating and fortifying properties, it protects lashes with every application.


The inside must be as beautiful as the outside. NOIR ALLURE features a new brush that was inspired by the principle of the CHANEL allure. Deceptively simple, it conceals an elaborately complex form that combines sensory appeal with effectiveness. Meticulously designed to offer four effects, including volume, curl, length and definition, it allows for flawless application free of compromise.

Slim and flexible, it has several rows of thin spikes: the space between them acts as a reservoir of product, delivering the perfect amount to lashes. Lastly, the final secret hidden by this precious black nectar, the NOIR ALLURE brush is a burgundy colour, a nod to the lining of CHANEL’s iconic bags…

Sight, touch, sound, complete effectiveness. The sensuality of a beauty step that accentuates a woman’s confident, assertive femininity. The elegance of an iconic colour and signature. NOIR ALLURE, or the CHANEL allure expressed fully in a gaze.

Pair NOIR ALLURE with a LES 4 OMBRES called INTENSITÉ exclusive creation, which reveals a palette composed of four natural satin shades.

The new, limited-edition shade of STYLO YEUX WATERPROOF, BLEU CARBONE, both enhances and intensifies the eyes.

Available in Chanel boutiques nationwide.