The world of luxury beauty is about to change forever. For the very first time, Louis Vuitton expands its legendary universe into the realm of makeup with the arrival of La Beauté Louis Vuitton—a launch that is nothing short of historic.
This is not just a collection. It is a revolution in beauty—where artistry, innovation, and Louis Vuitton’s timeless savoir-faire collide to create objets d’art destined to be treasured. Think refillable lipsticks, balms, and eyeshadows so exquisite, they feel like heirlooms. Each piece captures the Maison’s heritage of trunk-making mastery, reimagined with the brilliance of Dame Pat McGrath, DBE, the most influential makeup artist of our time and now Creative Director, Cosmetics for Louis Vuitton.
The excitement builds with the debut campaign, lensed by Steven Meisel and directed by Damien Krisl—a cinematic dream of crimson deserts and ethereal pink lakes. At its heart are Louis Vuitton ambassador Hoyeon and a luminous cast of models, Ida Heiner, Chu Wong and Awar Odhiang, embodying empowerment, elegance, and fantasy.
And the collection itself? A spectacular palette of 55 shades of LV Rouge lipsticks, 10 radiant LV Baume lip balms, and 8 harmonious LV Ombres eyeshadow palettes—formulated to perfection and encased in sustainable, refillable designs by Konstantin Grcic. These are not just beauty products; they are icons in the making.
The countdown has begun: La Beauté Louis Vuitton makes its dazzling debut in China on 20 August 2025, followed by a global release on 29 August 2025. Worldwide pre-orders open 25 August 2025—a moment beauty lovers will not want to miss.
La Beauté Louis Vuitton has officially arrived—an exhilarating new chapter where beauty becomes art, identity, and legacy. The future of luxury beauty is here, and it is magnificent.