Cape Town-based fashion brand, Leocé Luxury Couture has launched an Irish linen collection – a first for the recently rebranded label, previously known as Geo by George.
Soft, breathable and lightweight, the new collection consists of the chicest linen pieces that will keep you cool all summer – dresses, jumpsuits, blouses, skirts and shorts. “When we rebranded Geo by George to Leocé Luxury Couture, we decided to also bring out a simple, classic and, most importantly, affordable collection,” explains director and head designer, George Stander. “The Irish linen collection has something for all ages and body types,” he adds.
Not only is easy, breezy linen the trend you’ll want to wear all summer long, it’s also sustainable and gets better with age. For Leocé’s Irish linen collection, the effortless textile has been reimagined to make its way into the heart and closet of the modern-day fashion lover – think billowing midis, ‘90s slip styles and belted minis in earthy tones such as terracotta, brown, olive and cream. “We kept clean, straight lines throughout the design process to enable women to add their personal touch to their outfit,” explains George.
For instance, the sage green Elm Dress can be layered up with jackets and boots in late spring and early autumn, or topped off with a straw hat for a day at the beach or a picnic in the park. Meanwhile, the Nova Dress in the energetic, happy-feeling hue of lemon yellow can be kept minimal for daytime styling, or teamed with bare skin and gold jewellery to make it more evening-appropriate. However, the cool factor of the new collection goes beyond sporting just the perfect linen dress that will inject easy elegance into your wardrobe.
Comfort and style come together in Leocé’s Fern Shorts, which pair well with the Opal Blouse, or Flora Shorts – a perfect match for the Bloom Blouse. Trade in your denim skirts and try a pair of these comfy tailored shorts that are perfect for every picnic. As far as effortless staple pieces go, the Dionne Blouse and Pearl Skirt as well as the Gemma Blouse and Terra Skirt will earn a permanent place in your wardrobe. Try these pieces on with every one of your summer tops and bottoms and you’ll be happy to find that they really do go with everything.
On the other hand, the Fiore Jumpsuit is the ultimate definition of sophistication. With its fitted silhouette that flatters your figure, it can go from the pool to the party with just a few accessory switches – think a bold bag, stacks of bangles or a fabulous straw hat. Lastly, whether it’s a beachside stroll or a casual picnic at home, you’ll be dressed for the occasion in the Oren Jumpsuit. Tie the band around the front of the waist for a chic finish, or style it as a cute bow in the back for a flirty look.
Shop Leocé’s Irish linen collection online at www.leocecouture.com.