Valérie Messika and Kendall Jenner have joined forces for a new vibrant campaign devoted to freedom.
Kendall Jenner and Valérie Messika met in the south of France to shoot the Maison’s new campaign directed by Chris Colls. True to her instinct to find the woman who best reflects Messika, the designer chose Kendall Jenner as the new face of the campaign. Who better than Kendall Jenner to inject energy and freedom into the new Messika campaign? The model regularly wears Messika jewelry for both fashion shows and private occasions, and now embodies the Messika woman, her freedom and modernity.
“Through this campaign, I wanted to give a magnetic image of the Messika woman. A sophisticated combination of grace and strength, the image of a triumphant and radiant woman. Kendall embodies this energy that is so inspiring for women today!” – Valérie Messika.
The photographs combine the momentum of Kendall Jenner’s figure with the infinity of the landscape. Capturing the immensity of the sea meeting the sky, each image is a manifesto of freedom. Whatever her choice, her attitude reflects her modernity. Between “athleisure” and performance, her outfits have the energy of a woman who is confident in her life and era, whose body and mind are in harmony. Master of her destiny, she represents the alpha woman of today.
To capture this free woman, Australian photographer Chris Colls combines aesthetics and movement, reflecting a plural femininity. Through this campaign, the Maison confirms its strong bond with women. Messika jewelry is easy to wear and combine, so that women can live each moment as they choose. They all share a single ambition: to exude confidence in order to feel free.
“I am very happy to have been chosen by Valérie Messika to represent her new campaign. Her jewelry has always reminded me of Paris’ beauty, so dear to my heart! During the shoot, I was able to admire so many beautiful pieces that allowed me to rediscover the Maison’s expertise, which is reflected in every detail.” – Kendall Jenner