Johannesburg, August 2025 — Few names in South African jewellery carry the resonance of Jenna Clifford. This August, the iconic design house introduces For Now and Always, a luminous new collection that is as much an ode to legacy as it is to modern femininity.
One of the last collections personally shaped by Jenna Clifford herself, For Now and Always captures the heart of her philosophy: jewellery should live with you, not linger in a box. Designed with a bold yet timeless sensibility, each piece is intended to move effortlessly from crisp daytime moments to evenings wrapped in glamour.
A Modern Tribute to Women
At its core, this collection is a love letter to the women who wear it — versatile, graceful, strong. Whether paired with a tailored shirt or a couture gown, the jewels are crafted to be both deeply personal and endlessly wearable.
Legacy Carried Forward
In a poignant continuation of Jenna’s vision, her three daughters — Shayna, Chanelle and Summer — now serve on the board of directors, infusing the house with the same creativity and uncompromising artistry that made Jenna Clifford Designs a household name in luxury jewellery.
Meaning in Every Gem
True to the brand’s DNA, For Now and Always is rich with symbolism. Gemstones are chosen not only for their beauty, but for their energy, meaning, and connection to nature. Each piece is created as a story in itself — destined to be treasured, worn, and ultimately passed down through generations.
“This collection is incredibly special to us, not only because it’s one of the last collections my mom personally worked on, but because it represents her belief that jewellery should be part of your life story,” shares Summer Clifford Kotzé, Head of Marketing & Creative.
South African Craft, Global Elegance
Every piece is locally mastercrafted, carrying forward over three decades of artistry rooted in South African soil. Bold, meaningful and timeless, For Now and Always is designed to be tomorrow’s heirlooms.