Low-rise, high-impact: Chapter Two ignites
G-STAR RAW reignites its cutting-edge denim series with the launch of THE DENIM 002, a daring collaboration with boundary-pushing British label KNWLS. This second chapter in THE DENIM story once again blurs the line between fashion and function—this time with a sultry, moto-infused edge.
Following the sold-out debut with Ottolinger, G-STAR hands over the reins to KNWLS, the South London-based design duo known for their fierce silhouettes and disruptive femininity. The result? A low-rise, straight-leg jean that hugs the body’s curves with sculptural precision. Crafted with G-STAR’s signature anatomical fit and finished in an extreme, custom-developed wash, it’s equal parts rebellious and refined.
Key details bring the attitude: external binding, bold motorcycle-style seams, adjustable buckles, and zips at the back hem for a fierce bootcut flare. These are jeans that don’t whisper—they roar.
“We’re always about pushing the boundaries of denim, and KNWLS brought something electric to the table. Their instinct for structure and sensuality made this collab feel inevitable.” – Gwenda van Vliet, Chief Brand Officer, G-STAR.
Founded by Charlotte Knowles and Alexandre Arsenault, KNWLS has carved out a cult following since 2017, earning an LVMH Prize finalist spot and turning heads on icons like Dua Lipa and Doja Cat. Their signature? Raw textures, corseted construction, and silhouettes that seduce and defy.
“Working with G-STAR was a deep dive into denim’s DNA. The level of craftsmanship and utility in their archive was incredible—and gave us new tools to shape our vision.” – Charlotte Knowles & Alexandre Arsenault
THE DENIM 002 drops globally via g-star.com, knwls.com, and select G-STAR stores.
Because sometimes, all it takes is one pair of jeans to start a fashion riot.