G-STAR is turning down the volume (just a little) and dialing up the polish with the launch of ClassiQ Denim – a curated edit of premium, timeless 5-pocket jeans that feel anything but basic.
Globally known for its progressive, anatomical approach to denim, G-STAR has long dominated the 3D, sculpted, future-forward lane. That experimental energy isn’t going anywhere. But now, there’s a new mood in the mix. Enter ClassiQ: the brand’s sharpened take on classic silhouettes, rooted in heritage, precision cuts and serious craftsmanship.
And no, it’s not “classic” in the ordinary sense. It’s ClassiQ – with a Q. Because at G-STAR, timeless never means predictable.
This drop is for the denim purist who lives for clean lines, premium fabric and the kind of fit that just works. Think durable construction, elevated washes and silhouettes that feel powerful, confident and ready for city life.
On the women’s side, Roxx delivers wide-leg drama with effortless ease, while Lennox nails that slim-straight sweet spot that goes with literally everything. For men, Streem brings a slim tapered fit with subtle structure, triple-needle stitching and a deep back rise for shape that hits just right.
The campaign, shot by photographer Jorin Koers and filmmaker Stephan Polman, leans into low angles and sharp perspectives, putting denim front and centre with unmistakable attitude.
Founded in 1989, G-STAR has built its reputation on innovation and bold collaborations with names like Pharrell Williams, Marc Newson and Snoop Dogg. With ClassiQ, the brand proves it can master restraint just as confidently as rebellion.
Available at selected retailers and online, ClassiQ Denim is your cue to invest in forever jeans – redefined, refined and unmistakably G-STAR.