Since its debut in 2006, Dolce & Gabbana’s The One has epitomized contemporary elegance, charisma, and magnetic allure. A symbol of confidence and individuality, The One invites those who wear it to rewrite the rules and express their personality with audacity. Over two decades, it has become synonymous with seduction, energy, and the kind of inner beauty that radiates effortlessly.
Now, the iconic collection welcomes two exceptional new additions, celebrating its olfactory heritage while amplifying its signature allure: The One Eau de Parfum Intense and The One For Men Parfum. Both fragrances explore deeper, more sensual nuances, while the packaging has been meticulously redesigned, featuring sleek linear bottles finished with a striking gold cap for her and a rich brown cap for him.
The One Eau de Parfum Intense
Perfumer Quentin Bisch elevates the original signature with a bold ambery floral composition. Pink pepper sparkles at the top, mingling with mandarin and blackcurrant for a radiant, multidimensional introduction. At its heart, a luminous jasmine bouquet unfurls, while a creamy vanilla base deepens into rich ambery accords, creating a warm, sophisticated, and magnetic trail.
Encased in an amber-gold glass bottle, The One Eau de Parfum Intense is a modern reinterpretation of the classic design, embodying a warmer, more commanding presence.
The One For Men Parfum
Jean-Christophe Hérault introduces an intense, ambery spicy evolution for men. Opening with black pepper, nutmeg, and vibrant Tarocco orange, the fragrance exudes contemporary energy. The woody-aromatic heart, a blend of labdanum, patchouli, and clary sage, radiates modern masculinity, while the smoky sweetness of tobacco, warm vetiver, and amber create a layered, sensual depth.
Presented in a semi-lacquered amber glass bottle topped with a glossy black cap, The One For Men Parfum exemplifies refined strength and charisma.
A Campaign as Iconic as the Fragrance
To celebrate this new chapter, Dolce & Gabbana unveils its campaign for The One, starring Madonna alongside actor Alberto Guerra. Creatively directed by Mert Alas, the campaign marks another moment in Madonna’s long-standing relationship with the house. The visuals are paired with a fresh take on the Italian music classic “La Bambola”, originally by Patty Pravo, now recorded by Madonna herself, giving the campaign a bold, modern, and timeless energy.