Levi’s® is redefining what it means to feel confident in denim with two exciting new additions to its Curvy range: the Cinch Short and Cinch Barrel. Designed to move with you, these pieces combine style, comfort, and versatility, proving that trend-forward denim can also be effortlessly wearable.
The Cinch Short
The Cinch Short is summer-ready perfection. With a flattering high rise, mid-thigh length, and adjustable snap tabs at the waist, it’s a piece that offers both control and ease. Available in classic black, timeless mid-wash, and a light sun-kissed wash, it’s the ultimate go-to for laid-back, curve-conscious style.
The campaign introduces a fresh wave of voices, featuring digital creators Malume Jade, Naledi Mallela, and Brayleigh Coetzee alongside Levi’s® Curvy ambassador Nomzamo Mbatha, who returns for her second year. Together, they embody a new style ethos: real, unapologetic, and entirely self-expressive.
The Cinch Barrel
The Cinch Barrel reimagines a Levi’s® classic for curves. The iconic barrel-leg silhouette gets a high-rise upgrade and an inclusive fit designed to eliminate waist gaps. Adjustable snap tabs ensure a personalised, flattering fit that doesn’t compromise on comfort or movement.
Both styles continue Levi’s® mission to celebrate self-expression, body confidence, and functional design. From shape-accentuating silhouettes to thoughtful details, the Cinch Short and Cinch Barrel are denim made to move—and made for everybody.
Available online and at selected Levi’s® stores nationwide.