Inverroche, South Africa’s pioneering craft gin, proudly announces a new chapter with the appointment of Nomzamo Mbatha as its Cultural Curator.
The collaboration celebrates African luxury and a profound respect for nature. Born in the Cape Floral Kingdom, Inverroche has always stood for craftsmanship, innovation, and community. Now, through Nomzamo’s perspective, the brand steps further onto the global stage — shaping how African heritage and conscious luxury are experienced worldwide.
“To be a Cultural Curator for Inverroche is not to simply represent the brand but to help shape how it is experienced,” says Mbatha. “It’s about telling the Inverroche story, and contributing to product, design, and cultural moments in ways that honour authenticity.”
As an actress, humanitarian, and global storyteller, Mbatha embodies the new wave of African cultural voices. Her partnership with Inverroche will bring to life experiences, collaborations, and conversations that reflect the brand’s pioneering spirit and ethos of giving back more than it takes.
“Nomzamo’s appointment signals our intention to be recognised for the revolutionary brand we are,” says Damien Batteux, Global Brand Director for Inverroche at Pernod Ricard Africa. “For too long, we’ve been quietly crafting an extraordinary gin. It’s time to share that story — and Nomzamo is the perfect voice to tell it.”