CHANEL 31 Le Rouge Collection

CHANEL MAKEUP // 31 LE ROUGE

FROM COLOUR COMES CREATION – A SET OF CONTRASTS IN 12 NEW SHADES

WHO HAS THE LAST WORD WHEN IT COMES TO STYLE DECISIONS? COLOUR OF COURSE.

Whether proudly displayed, applied to heighten the lips, blended into the décor to enliven the atmosphere, or coordinated with clothing to perfect an allure: colour is essential.

This ally with unrivalled powers that willingly blends in, to better express an overall vision, contains characteristic features. But colour is not only connected to sentiment, it also reflects the symbols that one decides to display—temporarily or permanently. Therefore red, the first colour mastered by painters, became an allegory of passionate love, as seen on the tinted lips of Marilyn Monroe. Pink, more subtle, is a legacy of regal attire that has transformed to currently reflect a barbie-like innocence. Orange too, a substitute for gold and the traditional colour of silk, is much evolved, now synonymous with the energy borrowed from natural elements. Lastly, intense, deep shades of rich brown through to plum, saw chocolate-coloured pigments blend with complex mauve to gradually transform into a feminist symbol.

By the 1920s, Gabrielle Chanel was already taking part in this liberating movement by seizing the tools that women then had at their disposal. Lipstick became a symbol of affirmed glamour as well as emancipation. The suffragettes made it an emblem in their fight for the right to vote, proclaiming both their intellectual abilities and their aptitude for reinventing themselves every day. From then on, Mademoiselle Chanel characterised lipstick as a vector of soft power: “If you are sad, put on some lipstick and attack,” she would say with her legendary aplomb.

CHANEL 31 Le Rouge Collection

COLOUR HAS ALWAYS BEEN THE MOST VISIBLE FORM OF ARMOUR.

“If you are sad, put on some lipstick and attack.” – Gabrielle Chanel

It is an instinctive, persuasive and becoming element that we remember eternally. It is a daily affirmation. The act of self-adornment, combined with a certain state of mind, gives rise to a veritable allure thanks to colour. The adornments chosen —consciously or otherwise—reach beyond the context of clothing to encompass the entire look, from head to toe. But the lips, ready to don every shade to suit every mood, are a world apart. They are the last step in the self-adornment routine, the finishing touch before one goes out into the world. The single stroke of colour capable of etching our beauty look in memories is applied on the lips.

THE MYRIAD POWERS OF A LIPSTICK.

31 LE ROUGE: A NEW COLOUR SIGNATURE IN A NEW VELVET FINISH

In 1924, Gabrielle Chanel created her first lipstick, which she considered a “symbol of elegance”. Her avant-garde approach envisioned a global allure, creating a style that did not compartmentalise women’s bodies but revealed an attitude and a state of mind where colour spoke, initiating a real dialogue between makeup and garment.

A century later, 31 LE ROUGE reaffirms the quintessence of this creative spirit according to CHANEL. Inspired by the mirrors of the legendary rue Cambon staircase, a facetted square case houses 31 LE ROUGE, the most irresistible number in the history of lipstick at the House. This sophisticated object, with a 2-figure name, combines function with technical and creative brilliance, as well as absolutely singular design and fluid style. Transparent glass and the metallic gleam of the refillable bullet convey the intimate gesture and aesthetics of using it.

Revealed in 2023 with a palette of twelve shades in a satin finish, the 31 LE ROUGE collection is expanded to include twelve new matte
and luminous shades. The twelve new creations are directly inspired by a unique and exceptional colour heritage, from Mademoiselle’s
sophisticated apartment to the couture ateliers, via the effervescent ambiance of the 31 rue Cambon boutique.

For this new palette, the signature 31 LE ROUGE bullet dons an elegant woven fabric motif upon which the letters of CHANEL are embossed.
With its couture look and wardrobe of timeless colours, 31 LE ROUGE offers an incredible visual discovery and a tactile aspect: one adores
how it feels on the lips, and how it handles in the fingertips. A hydrating and comfortable formula, enriched with oil from the gardenia, a
white flower cultivated by CHANEL, elevates the lips day after day: they are plumper, smoother and firmer. An incredible concentrate
encompassing every area of House expertise, 31 LE ROUGE unites light with a matte finish in a game of contrasts presenting a captivating
balance in the lips. Rather than reflecting light, 31 LE ROUGE absorbs it for a direct and powerful result. Colour is mastered and expressed in its purest form.

12 NEW SHADES IN THE PRIVACY OF 31 RUE CAMBON

The birthplace of creation for CHANEL, the legendary address inspired the twelve new velvet shades of 31 LE ROUGE. Valentina Li, a member of the Cometes Collective, moves from one floor to another, weaving a theme between the precious past, the captivating present and a promising future. On the ground floor, swirling silhouettes shimmer. The notes of a jasmine fragrance warm the atmosphere. It gave its name to Rouge N°5. The clink of a costume bracelet reverberates with casual style in Rouge Accessoire. An iconic tweed design with an infinite blend of colourful threads is displayed: Rouge Tweed pays tribute. Up the staircase lined with facetted mirrors lies Mademoiselle Chanel’s apartment, where screens, lacquered pieces and creamy sofas harmonise with mystical bronze statues, reflecting Rouge Intimiste.

The walls define the shape of this space of legendary encounters with fashion, seen in Rouge Rencontre. On the third floor lie the workshops. Jersey fabrics unfurl, and seamstresses bustle about surrounded by bobbins, pin-cushions and other tools indispensable to the creation of couture that inspired Rouge Couturière. Each shade of 31 LE ROUGE required several dozen tests to achieve an excellent and uncompromising result, in the shape of vibrant colour with intensity as inimitable as it is unforgettable.

CHANEL 31 Le Rouge Collection

THE POWER OF LIPSTICK ACCORDING TO CHANEL THE COLOUR OF ALLURE, ON EVERYONE’S LIPS.

#31LEROUGE #CHANELMAKEUP #CHANELBEAUTY

@CHANEL.BEAUTY