Bvlgari B.zero1

Bvlgari Icon Campaign – B.zero1


There is no limit to creativity, no boundaries to experimentation toward new, endless perspectives. With the 2024 Bulgari Icon Campaign, the Maison continues its unending pursuit of an innovative approach, embodying the expression of the Italian Genius: an expertise deeply rooted in our legacy that goes beyond the beaten tracks, finding new infinite ways to express creativity. A bold vision that turned into iconic creations.


Dynamic yet straightforward the new Bulgari Icon Campaign captures into images, frames, moves and impressions the aesthetic power of B.zero1, conveying a charge of energy and inspiring confidence.

Directed by Cara Stricker and lensed by photographer David Sims, the new campaign stars Bulgari’s Brand ambassadors Zendaya and Lisa embracing the journey towards their own vision, merging their determination with the energy of the distinctive creations they are wearing.

Few but significant elements animate the evocative setting: the avant-garde B.zero1 spiral – defining the unmistakable architectural touch of the ring – that returns in the form of a striking tunnel as well as of a dynamic cinematography, with circular and fluid movements of the camera.

Then the impactful minimalism, a nod to the powerful, clean and geometric lines of the B.zero1 design. And in this futuristic universe, transcending space and time, Lisa and Zendaya redefine their own boundaries, experience new territories and give shape to their own unique vision through these Bulgari Icons.

Bvlgari B.zero1

The new campaign will be on air worldwide starting from January 2024, as a global celebration of the collection’s timeless iconicity.



Since its debut in 1999, B.zero1 has been a symbol of Bulgari’s pioneering vision, introducing an unprecedented blend of heritage and innovation into the world of jewelry. Born as a ring that daringly fused an industrial-inspired technique, namely the Tubogas, with the Roman inscription characterizing Bulgari’s logo, the statement jewel owes its global success to the ingenious idea of creating an entirely new stylistic code from two very different creative inspirations.

As the jeweled expression of the Italian Genius embodied by Bulgari in its visionary path, in twenty-five years of innovative experimentation B.zero1 has offered an endless territory for creative exploration becoming a platform of continuous breakthrough for Bulgari itself. Over time, B.zero1 has welcomed countless iterations of its design: from variations in volumes and thickness with the introduction of one to four-band rings to the incorporation of unconventional and cutting-edge materials such as ceramic or the addition of a Rock twist through the metallic studs on the spiral, the line has demonstrated how far its pursuit for innovation could take it.

Bvlgari B.zero1

Focusing on the original vision that elevated B.zero1 to the status of an icon, the 2024 novelties start from the collection’s key aesthetic elements to introduce new interpretations of the classic ring design.

Sparkling and simply iconic, the new B.zero1 ring shines with a refined diamond pavé set in a wave inside the ring’s edges, embracing the emblematic three-band spiral. Available in 18 kt rose, yellow and white gold, this B.zero1 style updates the appeal of a timeless classic with a precious and radiant touch.

Infusing a fearless design with exquisite brilliance, two-band rings in 18 kt rose or white gold boast an eye-catching shape, entirely covered with multi-sized pavé diamonds. Thinner interpretations of all time B.zero1 classics, these novelties join the collection to offer everyone the choice that fits the own style. Two matching bangle bracelets will be introduced later this year, in June, to further enrich the collection.

Bvlgari B.zero1

An impressive manifestation of edgy preciousness, new B.zero1 earrings in 18 kt white gold turn the iconic ring design into a full-diamond pavé openwork motif, providing ultimate sparkle. The creation completes the parure that already includes a 18 kt white gold and diamond necklace: a dazzling B.zero1 iteration that brings to shine the always eclectic spirit of the icon.

Finally, for those who always focus on the essential, the B.zero1 band ring in 18 kt rose gold with Bulgari logo and a single diamonds provides for versatility and effortless elegance.