Briana Evigan, best known for her role in the Step Up series, has embarked on creating positive social and environmental change through a joint business venture with local shoe company, Veldskoen Shoes.
Briana and her business partner, Stuart Newton, founded MoveMe Studios, with a mission to positively impact the lives of humans and animals alike. In Veldskoen, they’ve found a like-minded ally, and together, have created the Ranger Boot. They call it a ‘social impact shoe’ because 50% of the net profits are donated to drives that create positive change.
Briana felt a natural sense of responsibility to be a part of the solution to the challenges faced by people and the planet and made it her mission to create awareness and meaningful change, starting in South Africa. With her 15 years of acting experience and extensive network, Briana is now utilizing her skills to create a platform for marginalized voices. Through this platform, she aims to bring attention to those who have been ignored, and showcase stories that have gone untold. She hopes to positively impact and create a more inclusive world by giving a voice to the unheard.
Briana recalls: “A few years ago, I worked with a team in Indonesia, where we lost a baby elephant to a snare trap. In that instance, my anger with humanity for hurting animals was replaced with the realisation that many of the atrocities committed toward animals are rooted in need. People poach because there is a market for ivory. We need to help people first, and then only can we teach them kindness to the planet and to animals. My primary focus shifted to educating and creating wealth and well-being for the local communities.”
About The Ranger Boot Veldskoen Shoes partnered with Briana Evigan to create a social-impact shoe, the Veldskoen MoveMe Ranger Boot. The Veldskoen Ranger is a unisex lace-up boot that boasts soles with imprints that carry positive footprints with the words ‘love’ and ‘trust’ inscribed on each boot. The Veldskoen MoveMe Ranger Boot is a shoe for people to wear when they want to go out and change the world and leave positive footprints. Briana Evigan, Founder of MoveMe Studio explains: “A person walking in a pair of Veldskoen MoveMe Ranger boots is literally leaving a message of upliftment for whoever walks behind them”.
In addition to its stylish design, the Ranger also has a social impact where 50% of its net profits are dedicated to Abundant Village, a resource-rich set of solutions providing water, food and energy security, education and housing, wellness care, and job opportunities to communities in need.
About Veldskoen Shoes Veldskoen Shoes is a South African shoe company, that started in 2016. As the brand is deeply invested in stimulating the local economy through its supply chain and growing labour force, Veldskoen shoes have always been and always will be produced in South Africa. In under 5 years, Veldskoen has become an established global brand. Veldskoen shoes are sold through independent and chain retailers in 33 countries.