Swatch X You designs

A New Star Is Born: Swatch Partners With the European Space Agency (ESA) For Its Latest Swatch X You Designs

Six new Swatch X You designs take customization to new heights

Swatch has partnered with ESA to create a series of six celestial-inspired Swatch X You designs that can be turned into one-of-a-kind timepieces. With every unique, new watch created a new star is born!

Available from October 4, the unique series of designs celebrates images of cosmic landscapes found thousands of lightyears away from Earth and captured by the world’s most specialized space telescopes. The designs offer an insight into stars, including the illustrious Pillars of Creation, the eye-catching Protostar L1527 and a striking young star-forming region in the Carina Nebula.

Swatch X You designs

With their mesmerizing formations and brilliant colors, the Swatch X You – ESA designs provide endless inspiration for watch customization where uniqueness and individuality are guaranteed. Imagination is the only limit!

Each timepiece created will be produced and delivered complete with an ESA logo loop, a special sleeve and a postcard featuring the image that inspired them.

The starry night sky and what lies beyond what our naked eye can see have captivated human imagination for centuries. Thanks to the Swatch X You – ESA designs, the cosmic wonders that exist outside the confines of our known world are more accessible than ever before.

Creating your unique Swatch X You watch couldn’t be simpler:

1. Visit the Swatch website and choose “Customize”.
2. Select your favorite design.
3. Move, rotate and zoom in or out until you find the perfect design for you.
4. Choose the color of the watch mechanism, with or without indexes.
5. Enter a personalized message for the back of the case (optional).
6. Preview the design and place your order.

Swatch X You designs


The European Space Agency (ESA) provides Europe’s gateway to space.

ESA is an intergovernmental organization, created in 1975, with the mission to shape the development of Europe’s space capability and ensure that investment in space delivers benefits to the citizens of Europe and the world.

ESA has 22 Member States: Austria, Belgium, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland and the United Kingdom. Latvia, Lithuania, Slovakia and Slovenia are Associate Members.

ESA has established formal cooperation with four Member States of the EU. Canada takes part in some ESA programs under a Cooperation Agreement.

By coordinating the financial and intellectual resources of its members, ESA can undertake programs and activities far beyond the scope of any single European country. It is working in particular with the EU on implementing the Galileo and Copernicus programs as well as with EUMETSAT for the development of meteorological missions.

Learn more about ESA at

Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world – and has always stayed true to itself. The company surprises again and again, whether it be with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, longboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world.