Chopard has announced the L.U.C XP BirdLife, a one-of-a-kind watch marking BirdLife International’s 100-year anniversary.
A Chopard for a cause
In support of the protection of birds, the proceeds from the sale of this ethically produced timepiece will be donated to BirdLife International Japan Fund for Science. So, who is BirdLife International? BirdLife International is a non-governmental organisation encompassing a network of two million ornithologists, scientists and volunteers who observe, analyse, study and work to protect all the bird species on Earth. The partnership between Chopard and the organisation stretches back to 2019.
L.U.C XP BirdLife
With the L.U.C XP BirdLife, Chopard supports the protection of birds. Billed as a true work of art, this special L.U.C sports a beautiful Grand Feu enamel dial, which depicts a delicate Pallas’s Rosefinch, bringing to life the beige, red and pink plummage of this small Eastern-Asia songbird. The dial is housed in a 35 mm ethical 18-carat white gold case, adorned with diamonds. These precious stones can also be found on the bezel and lugs. The transparent case back displays Chopard’s in-house-developed L.U.C 96.17-L movement. The case is presented on a fuchsia pink leather strap, which, like the dial, recalls the plummage of the Pallas’s Rosefinch.
Journey to Sustainable Luxury
Firmly committed to its ‘Journey to Sustainable Luxury’, Chopard pursues numerous actions intended to promote the development of more responsible luxury. Among the initiatives undertaken by the Swiss luxury brand is, in addition to its partnership with BirdLife International, the Alpine Eagle Foundation for the preservation of the Alps and their biodiversity.