An ode to African wilderness—now in silk.
Ardmore, the celebrated South African design house known for its rich storytelling and artisanal craftsmanship, expands its Phinda Pride Collection with the debut of luxurious silk twill scarves. Inspired by the breathtaking landscapes of KwaZulu-Natal’s Phinda Private Game Reserve, this new addition brings a tactile, wearable dimension to the beloved collection’s tribute to Africa’s natural majesty.
Infused with the spirit of the wild, the scarves are adorned with intricate hand-drawn prints that echo the reserve’s extraordinary biodiversity. Each design is a tapestry of lush foliage and noble creatures, anchored by two symbolic birds: the purple-crested Turaco—favourite of Ardmore’s founder, Fée Halsted—and the elegant Loerie. These avian muses glide gracefully through the scarves’ detailed compositions, adding a rhythmic sense of movement and harmony.
The colour palette—featuring soft parakeet stone, minty jade, pastel pink and yellow, and the striking paradise purple—strikes a perfect balance between vibrancy and refinement, making each scarf a timeless accessory.
More than a fashion statement, the collection weaves in the philosophy of Ubuntu, honouring community, connection, and the strength found in togetherness—much like the lion prides of Phinda that inspired the collection’s name.
Versatile by design, these silk scarves can be styled as neckties, belts, headbands, or handbag accents—effortlessly elevating everyday ensembles with a whisper of the wild.
Whether worn or gifted, Ardmore’s Phinda Pride silk twill scarves are a sophisticated celebration of Africa’s untamed beauty—artful, emotive, and undeniably elegant.
Available at www.ardmore-design.com and Ardmore stores nationwide.