The Magic of Serum

Lightweight but powerful, serums help to boost the condition of the skin.

When it comes to really getting results with your skincare routine, you’ll want to make sure that you’re incorporating a serum into your daily regime. Characteristically very lightweight, serums come in gel and liquid formulations and penetrate deeper into the skin than most other topical products do. But what are serums, exactly? And are they really worth the effort? 

What is serum?
Serums are specially formulated to hydrate the skin and address some visible signs of ageing, such as fine lines and wrinkles. They are typically very light in texture and packed with high concentrations of active ingredients necessary for optimal hydration. Some of the most potent ingredients you’ll find in serums include antioxidants, hyaluronic acid, botanical agents and peptides, all of which benefit the overall look and feel of the skin. 

The benefits of serum
If you moisturise religiously, you might be wondering whether it’s essential that you use a serum as well. The reality is that serums pack a serious punch because they deliver highly concentrated doses of effective ingredients, which makes them an essential step in any skincare regime. While moisturisers form a protective barrier on top of the skin to prevent moisture from escaping, serums are much more lightweight and don’t actually lock in moisture. Instead, they effectively deliver active ingredients deep into the epidermis. 

How to use serums
Serums are best applied after you have completed your daily cleansing and toning routine. Because they are so highly concentrated, only a few drops need to be used to reap the benefits. Gently apply your serum of choice to your face, neck and decolletage. Once it has settled into the skin, you can apply your moisturiser as usual. When choosing the formula that is right for you, you’ll need to consider what your skincare needs are exactly. It’s possible to find products specially formulated for dehydrated skin and those that specifically target dullness, loss of volume, and the visible signs of ageing like fine lines and wrinkles. 



Esse Probiotic Serum
The world’s first probiotic serum, this formula is 100 percent vegan, natural and cruelty-free. The moisture on the skin activates the probiotics in the serum to complement one’s biological microbial diversity and slow the ageing process.
30ml | R1 375


Endocare Edafence C-Ferulic Serum
This fast-absorbing serum protects the skin from damage caused by environmental stressors. It’s suitable for all skin types and is packed with nourishing ingredients like vitamin C and ferulic acid.
30 ml | R1 146


Exuviance Vespera Bionic
This serum is highly concentrated and is designed to strengthen the skin’s protective barrier and reduce the visible signs of ageing. It’s an ideal option for those who struggle with uneven pigment and would like to achieve a smoother, more luminous complexion.
30ml | R745


Nuxe Super Serum
This offering from NUXE includes fractionated botanical oils, eliminating the need for silicone. The result is a silky formula that melts softly over the skin.
30ml | R1 260


Chanel Hydra Beauty Micro Serum
This offering from Chanel is the first microfluidic serum of its kind. It provides continuous hydration, as well as an intense plumping effect. The product represents a technological revolution in the cosmetics field with the integration of microfluids for a watery texture and sensation on the skin.
30ml | R1 260


Lamelle Correctives HA+
This serum is formulated to stimulate the body’s own hyaluronic acid production and hydrates and plumps the skin. It’s made with four types of hyaluronic acid and is the first-ever inhibitor to prevent hyaluronic acid breakdown.
30ml | R700