A sophisticated summer wardrobe calls for refined simplicity with a touch of sparkle. With H&M’s Summer 2023 collection, relaxed suiting mixes with crochet pieces and fabulous swimwear. A fresh colour palette of crisp white and sunny yellow is set against graphic black. The collection is now available in South Africa at selected H&M stores and online at Superbalist.com.
As the temperatures hot up, loose linen suits and chic crochet wafting in the breeze come into their own. Whether it’s strolling on the beach or down a city street, H&M pairs them this summer with fluid satin separates, and captivating swimsuits and bikinis with tie-up details. It’s a modern contrast that elevates textures, simple silhouettes and natural, breathable materials.
“For the summer collection, we were really inspired by long days in the sun that effortlessly moved into shimmery nights. Laidback, sophisticated suiting is key, accentuated by moments of brilliance with shiny details and a chic colour palette. Swimwear and sandals are also real hero pieces – and the building blocks of any summer wardrobe,” says Eliana Masgalos, Concept Designer at H&M.