Ray-Ban and Sunglass Hut

Ray-Ban and Sunglass Hut Make the World More Colourful

Sunglass Hut is synonymous with stocking fashionable frames from iconic international brands such as Ray-Ban. Its enduring relationship with Ray-Ban means Sunglass Hut now offers Ray-Ban’s exclusive new limited-edition range, with sports chromance lenses. Chromance is the most advanced Ray-Ban sun lens ever designed. It perfectly combines the benefits of polarised filtering with a striking colour enhancement. The lenses amplify colour, boost contrast and maximise clarity, making everyday shades extraordinary.

To celebrate the power of colour, Ray-Ban has partnered with digital artist Rik Oostenbroek for a tailor-made campaign that reflects a Ray-Ban chromance-inspired world. Oostenbroek recreated the idea of the world as seen through chromance lenses – a world exploding with colour. Alluding to the callout of this collaboration More color, More life which highlights how colours can sway our emotions, how we perceive our environment and even how we live. Following Covid-19, life has felt a little lacklustre at times. Chromance brings colour romance back.

The two new exclusive products to Sunglass Hut are: 

New Aviator RB3625 004/G6 

Gunmetal /chromance bi-gradient blue mirror is a reinvention, and an elevation of the legendary RB3025 first eyewear from Ray-Ban in 1937. The New Aviator presents premium engravings on the metal bridge, frame and temple. The engraving pattern recalls the unmistakable oval rivets of the iconic Wayfarer.

Bill RB2198 1341G6  

This best-seller is a bi-layered blue and transparent/ chromance bi-gradient blue mirror. After its initial launch in 1985, Bill once again resurfaced in 2021. It is now a bold revision of the famous Aviator; this acetate pilot takes style to new heights.

Ray-Ban and Sunglass Hut

You can now easily get your hands on these limited-edition styles by shopping for them online at sunglasshut.com. The online shopping experience on this platform is a smooth and seamless process, offering you easy access to top quality products and fashion-forward styles wherever you are.

About the Artist, Rik Oostenbroek 

A self-taught Dutch freelance artist, designer and art director, Rik is based in Hilversum.

On top of his passion for Traditional Art, Photography and Typography for over 12 years, Rik has also worked on some of the biggest brands around the globe. His work has been used in advertising the world over: from Hong Kong to New York, London to Paris, Amsterdam to Milan.

Rik has no shortage of imagination, and he is always exploring new forms of expression, new challenges and new ways to expand his horizons. He used a mix of real photography with abstract elements for this campaign – making him the perfect partner for this colourful Ray-Ban chromance collaboration.