Zenith is proud to introduce the Chronomaster Original Pink “Unique Piece for Susan G. Komen”, a watch created to signify the Swiss luxury watchmaker’s continued support to the world’s leading breast cancer organisation, Susan G. Komen. In collaboration with Phillips, this one-of-a-kind piece, honouring Zenith’s commitment to this important global issue, will go under the hammer at the auction house’s highly-anticipated New York Watch Auction on June 11, 2023, with all proceeds going to Susan G. Komen to help fight this disease.
“The auctioning of this singular piece in partnership with Komen and Phillips marks another step in which Zenith is actively rallying behind the cause of Breast Cancer Awareness,” said the Le Locle-based brand.
Zenith’s CEO, Julien Tornare, added: “Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
Inspired by elements from another Zenith timepiece, the A386, the Chronomaster Original Pink “Unique Piece for Susan G. Komen” features diamond-set lugs. The 38 mm case is fashioned from steel. Inside, Zenith’s latest-generation El Primero high-frequency automatic chronograph, replete with 1/10th of a second measurement, keeps time. The dial is finished in a striking metallic pink to honour the colour that’s globally associated with breast cancer awareness.
“Zenith has been an incredible advocate and supporter for the breast cancer community for many years, and when two organizations come together under one shared mission, we can truly be unstoppable. With Zenith’s partnership, creating a world without breast cancer becomes a more achievable reality every day, and we’re beyond grateful for their support,” said Komen’s SVP of Corporate Partnerships, Sarah Rosales.