Start your engines! PUMA and Hot Wheels are going for a spin.
The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand.
Created for kids, the partnership takes the unmistakable design DNA and imagery of Hot Wheels, applying it across a range of apparel and footwear, including nostalgic PUMA sneaker models from basketball and running.
The CA Pro, RS-X, and Suede XL are tricked out with decals, accents, and track motifs. The Hot Wheels flame logo appears across each design, alongside special touches like racing-inspired gradient colorways and commemorative graphics.
For apparel, specially created graphics are utilized on essentials like Hoodies, Shorts, and T-Shirts, with 3D silicone appliqués that elevate select designs. A PUMA x Hot Wheels logo lockup appears in combination with colorful allover prints highlighted with pops of neon. Crossing the finish line, the collection’s Backpack and Cap come accessorized with PUMA x Hot Wheels emblems and memorable details.
The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting that showcases real cars from the Hot Wheels collection.
PUMA x Hot Wheels is available from PUMA.com, PUMA Retail stores and Shesha.