THE LEGEND IS BACK, THIS TIME TO STAY.
Steve McQueen and his Persols: inseparable as they rise to the challenges of life, always striving for the best: cinema, cars, love. The King of Cool – as McQueen was known – remains the epitome of a masculine style based on courage and nonconformity, a source of inspiration now more than ever.
Persol celebrates his irresistible panache with the new Steve McQueen Special Edition series consisting of five foldable sunglasses models in various colours inspired by McQueen’s story and passions. Like the yellow version, the same colour as the first plane piloted by McQueen, a Boeing Stearmen, combined with sky blue lenses.
The glasses are also available in the following colours: light Havana with light blue polarized lenses, Havana and green polarized lenses, black with smoke grey polarized lenses. There is also a limited edition version with platinum plated lenses and light Havana frames. The exclusiveness of these models is underlined by their dedicated packaging.
The Steve McQueen Special Edition series is made in Italy according to Persol’s rigid standards with original acetates of superior quality, steel hinges, crystal lenses and impeccable handcraftsmanship.
And the glasses in the collection perfectly encapsulate the effortless style of this revolutionary icon. Persol expresses McQueen’s iconographic power with a nostalgic 1990s-inspired campaign to form a connection with the Gen Z audience and give this timeless product a contemporary feel.
Prices range from R2500 – R4500 at all Luxottica retailers.