Through the metaphor of a man becoming a mythical creature in the powerful and vivid sea; the campaign illustrates the power of a man leaping into the unknown, overcoming overwhelming struggles, and transforming into something new, while remaining true to himself.
Enigmatic and adventurous, Adam Driver embodies the spirit of BURBERRY Hero through the ease in which he embraces the freedom of contradiction: strong and subtle, powerful and compassionate, athletic and creative.
Adam Driver is the Face of Burberry’s New Fragrance
Award winning actor Adam Driver has been announced as the face of Burberry new men’s fragrance which will be launched in the South African market in September 2021. This will be Riccardo Tisci’s first fragrance for the house.
‘I’m very happy to be working with Burberry on this campaign, and with Riccardo Tisci in representing his first fragrance for the brand.’ – Adam Driver.
About The Fragrance
Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper.
Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges; Virginia’s Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia. The right balance between the three cedarwoods brings to the scent its strength and vibrant spirit of freedom.
The Bottle
Strong and modern, like the Hero fragrance it carries, the bottle is an angular and abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo, and featuring the TB embossed monogram on the cap.
The Collection
BURBERRY Hero 150ml, 100ml, 50 ml and 5ml.
Three grooming products – Aftershave Balm, Hair and Body Wash and Deodorant complete Burberry Hero collection, each lightly infused with the scent of BURBERRY Hero Eau de Toilette.
Available at Woolworths stores.