Country Road has announced its collaboration with St Albans, for a range of luxury blend of Alpaca, Wool and Nylon scarves and throws. The collaboration sees the partnership of two heritage brands, who together, celebrate fine textiles, craftsmanship, and local creative excellence. For generations, St Albans has produced and manufactured its renowned textiles, more recently right in the heart of the Eastern Cape, South Africa. As such, the range, now available exclusively from Country Road, is a testament to the quality and excellence of South African textiles in the international design community.
In this collaboration, international design meets the very best in local textiles for a collection that is both timeless and unique. The colour palette, featuring earthy tones and hues of blue, complements the natural beauty of the textile, while exuding a sense of luxury and comfort.
The check pattern, while bold, remains effortless and classic, making it as much a staple for the season as it is an investment for the future.
“The natural properties of the fibres are remarkable. It allows for excellent warmth without weight. It also has a beautiful natural handle and wonderful colour,” says Richard Gough, Managing Director of St Albans. Speaking of the collaboration, he says that working with Country Road has allowed St Albans and Hinterveld to work with fresh, new designers, to produce modern products using heritage textiles. With South African textiles at the heart of the design, the country is in the local and international design spotlight.
For the launch, the Country Road Group South Africa partnered with Cape Town-based creative agency Studio Degens for a striking, visually-driven campaign. In it, the garments come to life, showcasing their natural textural beauty and styling versatility. To see the campaign, click here.
Country Road creates pieces you come back to year after year. Their commitment to quality means each garment is made to last, by using premium fabrication and quality craftsmanship.
On every level they look to care for our planet so customers can feel proud of every Country Road product they take home. Discover the range of sustainable styles online or visit a Woolworths or Country Road store near you.