Louis Vuitton unveils a dazzling expansion of its Pure V collection, introducing eight exceptional High Jewellery pieces that embody the Maison’s bold artistry and storied heritage.
At the heart of this evolution lies the iconic V motif—first envisioned by Gaston-Louis Vuitton, an ardent champion of the Art Deco movement and a defining figure at the 1925 Decorative Arts Exhibition in Paris. His affinity for geometry and modernist aesthetics, captured in his personal three-colour V monogram, remains a cornerstone of the House’s creative legacy.
Since 2014, the Acte V collection has honoured this visionary design, culminating in the 2021 launch of Pure V—an exploration of white gold and diamonds in striking architectural forms. In 2025, the collection enters a new era, pushing the boundaries of structure and sophistication.
These eight new creations—necklaces, bracelets, earrings, and a sculptural ring—are radiant expressions of the V’s powerful geometry. Baguette-cut and brilliant diamonds form luminous, three-dimensional structures, each piece revealing a dynamic interplay of light, volume, and proportion. The emblematic V motif unfurls through superimposed pyramids and triangles, crafted with meticulous precision and impeccable articulation.
Invisible clasps enhance the seamless elegance of the necklaces and bracelets, while the lattice-like designs offer extraordinary flexibility and movement. Every line and facet reflects Louis Vuitton’s masterful craftsmanship and avant-garde spirit.
With this new chapter, the Pure V collection redefines modern High Jewellery—bold, sophisticated, and unmistakably Louis Vuitton.