Louis Vuitton unveils Bubblegram, a new collection of bags devoted to colour.
Named after its burst of colours; its round, bubble-like curves, and the iconic Monogram, the Bubblegram bag is available in four models: Over The Moon, Papillon, Alma and Wallet on Strap. All are offered in an assortment of shades – iced blue, dragon fruit, banana, snow and black.
Born of exceptional savoir-faire, the Bubblegram collection is crafted in Louis Vuitton ateliers using brand new design techniques, specific to each model. Supple and soft to the touch with a bouncy, cloud-like effect, the shiny calfskin leather of each bag is embroidered with the Monogram, giving it an original quilted look. Only the skill of Louis Vuitton’s artisans could pull off this play on depth.
For example, more than 15,000 stitches are needed to embroider the Alma BB bag. Each model is hand-finished to ensure the utmost precision when placing the seams.
The Bubblegram bag features distinct new signatures: a chain has been added for the Over the Moon and Papillon models, while a nylon shoulder strap is finished with unique typography.
The woven lining is accentuated with a matching Monogram Nano pattern.
This bright, joyful and uncompromising collection is perfect for a generation on the move who are ready to exploit the bags’ versatility. Over The Moon can be worn in seven different ways, thanks to the shoulder strap and gold chain, either on the shoulder or wrist, and is as suited to day as it is to night.
Thanks to its colourways, suppleness and volume effects, Bubblegram can blend in perfectly to any silhouette this season.